After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company. Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing. Stepping into the on-deck circle is Amazon Studios head of marketing Mike Benson, who joins join CBS in October as president and chief marketing officer. Both execs will report to CBS Chief Creative Officer David Nevins. “George Schweitzer is a marketing legend whose leadership and showmanship have defined both excellence and innovation,” Nevins said in a statement released this afternoon. “His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company." Schweitzer over the course of his CBS tenure has been instrumental in promoting everything from the Super Bowl and “Late Show with David Letterman” to primetime entertainment programs such as “CSI,” “Survivor,” “Everybody Loves Raymond” and “The Big Bang Theory.” Twice named to the Ad Age Marketing 100—examples of his brainstorming may be found here and here—Schweitzer joined CBS back in 1972 as a member of the production team. To say that Schweitzer has enjoyed an eclectic career... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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Former commissioning editor of Piccadilly Press Anne Clark has left to start her own literary... Continue reading at The Bookseller
[ The Bookseller | 2012-11-20 00:00:00 UTC ]
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Kobo UK country manager Phil Wood has left the company, with the Canadian company's ... Continue reading at The Bookseller
[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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HarperCollins has announced major changes on its executive team as it looks to streamline its... Continue reading at The Bookseller
[ The Bookseller | 2012-10-23 00:00:00 UTC ]
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William Skidelsky, books editor at the Observer, is stepping down from his post, having taken... Continue reading at The Bookseller
[ The Bookseller | 2012-10-17 00:00:00 UTC ]
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Head of property Andrew Milner-Walker has left Waterstones after 10 years "to pursue other... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
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Waterstones divisional manager for the East region, Ian Matthews, has left with “immediate... Continue reading at The Bookseller
[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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Simon & Schuster’s commissioning editor for sport, Rhea Halford, has left the company... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
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Waterstones' operations director Steve Clark has left the company with immediate effect. His... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Granta Books publishing director Sara Holloway is to leave the company in July after 12 years.... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Scholastic UK group m.d. Alan Hurcombe is to leave his post. The publisher said that Hurcombe,... Continue reading at The Bookseller
[ The Bookseller | 2012-06-25 00:00:00 UTC ]
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Mail Newspapers group advertising director John Teal is to leave the newspaper publisher in the autumn after 25 years. Continue reading at Media Week
[ Media Week | 2012-06-19 00:00:00 UTC ]
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Jean Craighead George was a leading writer of novels about nature for young readers. One of her best-known works was the Newbery Medal-winning 'Julie of the Wolves.' After children's author Jean Craighead George revealed that she wanted to write a book about a girl who talks with wolves,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-27 00:00:00 UTC ]
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Publisher Houghton Mifflin Harcourt filed for Chapter 11 bankruptcy protection Monday but expects to emerge from restructuring by the end of June.Publisher Houghton Mifflin Harcourt filed for Chapter 11 bankruptcy protection Monday but expects to emerge from restructuring by the end of June. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-21 00:00:00 UTC ]
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Hachette Book Group has appointed Evan Schnittman to the role of executive vice president,... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Waterstones’ publisher liaison manager Simon Burke is leaving the chain and its publisher... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
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A bit buried in last week’s iPad 3 excitement was the news that Apple, along with five major American book publishers, was given notice by the Justice Department that it’s about to be sued for colluding to raise prices. A tech giant can afford to shrug off something as petty as an anti-trust... Continue reading at Slate
[ Slate | 2012-03-14 00:00:00 UTC ]
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Justin Moodie is leaving DK to start up his own digital consultancy, moving from his role as... Continue reading at The Bookseller
[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Eugenie Furniss, one of the UK’s most high-profile literary agents, is leaving William... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Group Commerce, the year-old start-up that operates "white label" e-commerce services for big media companies, has another notch in its belt. The New York-based company is now powering offers for 29 CBS radio stations, bringing its roster total to 15 clients, including the New York Times and... Continue reading at AllThingsD
[ AllThingsD | 2012-03-07 00:00:00 UTC ]
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More fallout from PhoneGate: News Corp. executive James Murdoch has "relinquished his position" as executive chairman head of News International, the conglomerate's British newspaper unit. News Corp., which also owns this Web site, says News International chief executive Tom Mockridge will stay... Continue reading at AllThingsD
[ AllThingsD | 2012-02-29 00:00:00 UTC ]
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