After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company. Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing. Stepping into the on-deck circle is Amazon Studios head of marketing Mike Benson, who joins join CBS in October as president and chief marketing officer. Both execs will report to CBS Chief Creative Officer David Nevins. “George Schweitzer is a marketing legend whose leadership and showmanship have defined both excellence and innovation,” Nevins said in a statement released this afternoon. “His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company." Schweitzer over the course of his CBS tenure has been instrumental in promoting everything from the Super Bowl and “Late Show with David Letterman” to primetime entertainment programs such as “CSI,” “Survivor,” “Everybody Loves Raymond” and “The Big Bang Theory.” Twice named to the Ad Age Marketing 100—examples of his brainstorming may be found here and here—Schweitzer joined CBS back in 1972 as a member of the production team. To say that Schweitzer has enjoyed an eclectic career... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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The chairman and c.e.o. of the Copyright Licensing Agency (CLA) are both stepping down from their... Continue reading at The Bookseller
[ The Bookseller | 2014-08-04 00:00:00 UTC ]
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Three full-time staff across buying and marketing have left travel bookseller Stanfords. Jon... Continue reading at The Bookseller
[ The Bookseller | 2014-07-24 00:00:00 UTC ]
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Prime minister gave News Corp boss full rundown of scheme before he announced policy to party roomTony Abbott gave Rupert Murdoch a full rundown on his planned paid parental leave scheme before announcing the policy in 2010, in a marked contrast with his decision not to consult the party room, a... Continue reading at The Guardian
[ The Guardian | 2014-07-23 00:00:00 UTC ]
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The executive suite at Conde Nast, publisher of Vogue and Vanity Fair, experienced a shakeup Wednesday that leaves Vogue Editor Anna Wintour as the unchallenged top editorial voice at the company and moving Conde Nast closer to an eventual transition in the CEO role.The company said its longtime... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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George R R Martin and Robin Hobb will spend an evening discussing their works with fans in an... Continue reading at The Bookseller
[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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The Folio Society managing director Toby Hartwell has resigned from his role and will leave the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-15 00:00:00 UTC ]
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Simon Barnes, The Times's award-winning chief sportswriter, is leaving the newspaper after 32 years. He claims the publisher can no longer afford his wages, according to a Sports Journalists' Association report. The report cites Barnes's email message to Mark Avery in which he wrote:"I have no... Continue reading at The Guardian
[ The Guardian | 2014-06-27 00:00:00 UTC ]
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Random House’s international sales director Simon Littlewood is to leave the company... Continue reading at The Bookseller
[ The Bookseller | 2014-06-26 00:00:00 UTC ]
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Waterstones’ business development manager Neil Best is to leave the company after 25 years... Continue reading at The Bookseller
[ The Bookseller | 2014-06-24 00:00:00 UTC ]
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Slate correspondent Justin Peters is on leave this year while he writes a book based on his February 2013 Slate profile of the Internet activist Aaron Swartz. He has been sending regular progress reports to friends, family, readers, and others interested in getting an inside look at the... Continue reading at Slate
[ Slate | 2014-06-12 00:00:00 UTC ]
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Slate correspondent Justin Peters is on leave this year while he writes a book based on his February 2013 Slate profile of the Internet activist Aaron Swartz. He has been sending regular progress reports to friends, family, readers, and others interested in getting an inside look at the... Continue reading at Slate
[ Slate | 2014-06-12 00:00:00 UTC ]
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Slate correspondent Justin Peters is on leave this year while he writes a book based on his February 2013 Slate profile of the Internet activist Aaron Swartz. He has been sending regular progress reports to friends, family, readers, and others interested in getting an inside look at the... Continue reading at Slate
[ Slate | 2014-06-12 00:00:00 UTC ]
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George R R Martin and Haruki Murakami [pictured] will appear at this year’s Edinburgh... Continue reading at The Bookseller
[ The Bookseller | 2014-06-11 00:00:00 UTC ]
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Fiona Allen, head of PR and brand communications at Waterstones, and Jon Howells, the chain's... Continue reading at The Bookseller
[ The Bookseller | 2014-05-13 00:00:00 UTC ]
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When the APA hands out the prizes at its annual Audie Awards Gala on May 29, actor and narrator George Guidall, who has given voice to more than 1,100 audiobooks, will receive a Special Achievement Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Sandeep Mahal is to leave The Reading Agency after seven years to become director of The Space, a... Continue reading at The Bookseller
[ The Bookseller | 2014-04-28 00:00:00 UTC ]
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Quercus CEO and cofounder Mark Smith will be leaving the company, but aiding in the transition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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Chancellor announces new laws making sure internet downloads are taxed in the country where they are purchasedGeorge Osborne's latest budget could spell an end to 99p song downloads by closing a tax loophole that meant consumers were paying VAT at very low foreign rates on online purchases of... Continue reading at The Guardian
[ The Guardian | 2014-03-23 00:00:00 UTC ]
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Katie Bond is to take voluntary redundancy at Bloomsbury following a restructure of the company... Continue reading at The Bookseller
[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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The multimedia empire's chief executive on video journalism, North Korea – and why he won't be taken over by a big rivalShane Smith stayed up late getting drunk with one of his presenters, and now he is exhausted, hungover and behind schedule. Bottles of spirits stand, taunting him, from a table... Continue reading at The Guardian
[ The Guardian | 2014-03-02 00:00:00 UTC ]
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