After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company. Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing. Stepping into the on-deck circle is Amazon Studios head of marketing Mike Benson, who joins join CBS in October as president and chief marketing officer. Both execs will report to CBS Chief Creative Officer David Nevins. “George Schweitzer is a marketing legend whose leadership and showmanship have defined both excellence and innovation,” Nevins said in a statement released this afternoon. “His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company." Schweitzer over the course of his CBS tenure has been instrumental in promoting everything from the Super Bowl and “Late Show with David Letterman” to primetime entertainment programs such as “CSI,” “Survivor,” “Everybody Loves Raymond” and “The Big Bang Theory.” Twice named to the Ad Age Marketing 100—examples of his brainstorming may be found here and here—Schweitzer joined CBS back in 1972 as a member of the production team. To say that Schweitzer has enjoyed an eclectic career... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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Neil Jamieson, a Time Inc. vet and a big figure in the magazine design world, has left to join design studio Joe Zeff Design to be the studio's first creative director. Jamieson most recently was design director of Money, whose tablet edition was a National Magazine Award finalist this year. He... Continue reading at AdWeek
[ AdWeek | 2013-07-10 00:00:00 UTC ]
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Amazon Publishing has revealed a new imprint dedicated to comics and graphic novels, called Jet... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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HarperCollins UK and International c.e.o. and publisher Victoria Barnsley is to leave the company... Continue reading at The Bookseller
[ The Bookseller | 2013-07-02 00:00:00 UTC ]
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HarperCollins' group international sales director Sylvia May is to leave the company after 36... Continue reading at The Bookseller
[ The Bookseller | 2013-06-27 00:00:00 UTC ]
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The "Korea Times" compares the Seoul International Book Fair to Tokyo's International Book Fair, and finds it sorely lacking. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
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Big Brother is watching. And people are reading.Big Brother is watching. And people are reading. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-11 00:00:00 UTC ]
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#bestseller lists
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David Graham, m.d. of the Aurum Publishing Group, is to leave the company, with Marcus Leaver, c.... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Philip Gwyn Jones, executive publisher for Granta Books and Portobello Books, has left his post... Continue reading at The Bookseller
[ The Bookseller | 2013-05-21 00:00:00 UTC ]
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The Orwell Book Prize has been awarded to A Very British Killing: The Death of Baha Mousa by A... Continue reading at The Bookseller
[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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George R R Martin fans will have a new book for Christmas, with the fantasy writer compiling The... Continue reading at The Bookseller
[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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David Fickling is to leave Random House, where he is publisher at the David Fickling Books... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Universal Studios in Hollywood will raze the 41-year-old Gibson Amphitheatre to make way for its coming Harry Potter attraction, the Wizarding World of Harry Potter. Universal Studios in Hollywood will raze the 41-year-old Gibson Amphitheatre to make way for its coming Harry Potter attraction,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-25 00:00:00 UTC ]
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Granta magazine editor John Freeman is leaving the publication after five years, with his final... Continue reading at The Bookseller
[ The Bookseller | 2013-04-24 00:00:00 UTC ]
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The famous monkey is getting a digital makeover and learning some important life lessons. After more than 70 years, Curious George is getting a reboot and entering the digital realm. Houghton Mifflin Harcourt, which publishes stories about the beloved, if often exasperating, monkey, is... Continue reading at Fast Company
[ Fast Company | 2013-04-03 00:00:00 UTC ]
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Julie Randles is leaving Scholastic UK after nearly eight years at the company. Randles' is... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Phaidon managing director Amanda Ridout has decided to leave the company "to pursue personal... Continue reading at The Bookseller
[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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W H Smith's head of books Rachel Russell is leaving her role to head up the retailer's... Continue reading at The Bookseller
[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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Macmillan Children's Books has appointed Alyx Price [left] to the role of communications... Continue reading at The Bookseller
[ The Bookseller | 2013-01-10 00:00:00 UTC ]
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Libraries director Nicky Morgan will leave Arts Council England in July when the organisation... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Unlike the owners of a physical tome, buyers of ebooks are licensees with lots of limitations. It's time to change the rules.There's a crass old joke about how you can never buy beer, just rent it. Who would think that the same joke applies to book buying in the digital age? Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-12-22 00:00:00 UTC ]
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