After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company. Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing. Stepping into the on-deck circle is Amazon Studios head of marketing Mike Benson, who joins join CBS in October as president and chief marketing officer. Both execs will report to CBS Chief Creative Officer David Nevins. “George Schweitzer is a marketing legend whose leadership and showmanship have defined both excellence and innovation,” Nevins said in a statement released this afternoon. “His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company." Schweitzer over the course of his CBS tenure has been instrumental in promoting everything from the Super Bowl and “Late Show with David Letterman” to primetime entertainment programs such as “CSI,” “Survivor,” “Everybody Loves Raymond” and “The Big Bang Theory.” Twice named to the Ad Age Marketing 100—examples of his brainstorming may be found here and here—Schweitzer joined CBS back in 1972 as a member of the production team. To say that Schweitzer has enjoyed an eclectic career... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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Farrar, Straus and Giroux is releasing George Seldon's Chester Cricket and His Friends series in ebook format for the first time for the new tablet-toting generation of young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
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Esther Margolis, who joined HarperCollins when her indie house Newmarket Press was acquired by the Big Five publisher, is launching a new venture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
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Kirsty Hughes, chief executive of Index on Censorship, is to step down from her role. Hughes,... Continue reading at The Bookseller
[ The Bookseller | 2014-02-05 00:00:00 UTC ]
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Egmont has appointed Hilary Murray Hill [pictured] as m.d. of a newly created Books division,... Continue reading at The Bookseller
[ The Bookseller | 2014-01-07 00:00:00 UTC ]
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Waterstones marketing manager Jon Woolcott is leaving the chain after seven years. ... Continue reading at The Bookseller
[ The Bookseller | 2013-12-31 00:00:00 UTC ]
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Hatchards assistant manager Karin Scherer is to leave the bookseller after 28 years. Her last... Continue reading at The Bookseller
[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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James McBride won the National Book Award for fiction for his novel set during the Civil War, while George Packer picked up the non-fiction award for his examination of contemporary America. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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James McBride won the 2013 National Book Award for Fiction for "The Good Lord Bird." George Packer won the nonfiction award for "The Unwinding: An Inner History of the New America."James McBride won the 2013 National Book Award for Fiction for “The Good Lord Bird,” a satirical account of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-21 00:00:00 UTC ]
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It's common practice for musical artists to create their own labels in order to dip into that part of the industry. However, even though it's, more or less, the same thing, New York Yankees shortstop Derek Jeter is taking the uncommon step of launching his own book publishing imprint, Jeter... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-16 00:00:00 UTC ]
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One of Amazon.com Inc.'s top book publishing executives, Laurence Kirshbaum, will leave early next year, Amazon said, a sign of the difficulties the retailer has had in establishing itself as a major book publisher. Continue reading at AllThingsD
[ AllThingsD | 2013-10-26 00:00:00 UTC ]
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The contenders for the fiction, nonfiction, poetry, and young people's literature prizes are now narrowed down to five. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-17 00:00:00 UTC ]
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Dan Jarvis MP has left his post as shadow libraries minister as the result of a Labour party... Continue reading at The Bookseller
[ The Bookseller | 2013-10-09 00:00:00 UTC ]
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With a new CEO and a new set of titles, it's been a busy week (in the midst of a busy year) for Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-13 00:00:00 UTC ]
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In a video on 'Good Morning America' celebrating the 15th anniversary of the release of the 'Harry Potter' books in the US, Rowling singles out Dumbledore as the 'Potter' character she misses the most. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-29 00:00:00 UTC ]
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The commencement address George Saunders delivered this past spring at Syracuse University, which has gone viral across the Internet, will be published next year as a book by Random House.From the department of it had to happen: The commencement address George Saunders delivered this past spring... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-08 00:00:00 UTC ]
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'Dangerous Women,' which is co-edited by George R.R. Martin, will be released Dec. 3. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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Siobhan Kenny, group communications director for HarperCollins UK and International, is to leave... Continue reading at The Bookseller
[ The Bookseller | 2013-07-30 00:00:00 UTC ]
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em>Game of Thrones author George R. R. Martin made a special appearance at the show of comedy musicians Paul & Storm during Comic-Con this weekend, smashing one of their guitars in (faux) outrage after they launched into their song "Write Like the Wind," which admonishes the fantasy... Continue reading at Wired
[ Wired | 2013-07-22 00:00:00 UTC ]
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Simon & Schuster UK m.d. and c.e.o. Ian Chapman has been promoted to chief executive and... Continue reading at The Bookseller
[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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On Monday it was announced that one juror who had found George Zimmerman not guilty had landed literary agent, Sharlene Martin. By 10 p.m., Martin announced she was dropping Juror B37 as a client.Maybe a book by a juror in the Trayvon Martin murder trial isn't such a good idea after all. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-16 00:00:00 UTC ]
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