BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in China. Chinese censors block the country's web users from using Facebook -- one of BuzzFeed's preferred outlets.Now BuzzFeed, the online media giant famous for its viral listicles and memes, will gain more insight into one of the world's largest internet markets through a licensing deal with Beijing Bytedance Technology Co. Bytedance will distribute BuzzFeed's content, including its popular Tasty food videos, to its millions of users, helping the U.S. publisher get around the Chinese firewall. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-26 00:00:00 UTC ]
News tagged with: #licensing deal #chinese market #asked readers #facebook --

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[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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Has Social Media Made Search-Driven Publishing Less Relevant?

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[ AdWeek | 2012-02-06 00:00:00 UTC ]
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ASP Westward Sells Community Media of Colorado to Macari-Healey Publishing Company, LLC

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[ Editor & Publisher | 2012-02-06 00:00:00 UTC ]
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Collins sings of deal with choirmaster Malone

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[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Has Social Media Made Search-Driven Publishing Irrelevant?

The ToC Perspective: A Call for a Unified E-book Market

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[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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BBC Books in two-year deal with "The Voice"

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[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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[ The New York Times | 2012-01-30 00:00:00 UTC ]
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W H Smith ‘won market share’ at Christmas

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[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Amazon strikes print deal with HMH

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[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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The actress Jennifer Lawrence in a scene from the movie adaptation of "The Hunger Games." Continue reading at The New York Times

[ The New York Times | 2012-01-23 00:00:00 UTC ]
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Atlantic Media Taps Editor-in-Chief for New Global Business Brand

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[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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BA asks local authorities for tax cuts

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[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
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[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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[ Media Week | 2012-01-12 00:00:00 UTC ]
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