BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in China. Chinese censors block the country's web users from using Facebook -- one of BuzzFeed's preferred outlets.Now BuzzFeed, the online media giant famous for its viral listicles and memes, will gain more insight into one of the world's largest internet markets through a licensing deal with Beijing Bytedance Technology Co. Bytedance will distribute BuzzFeed's content, including its popular Tasty food videos, to its millions of users, helping the U.S. publisher get around the Chinese firewall. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-26 00:00:00 UTC ]
News tagged with: #licensing deal #chinese market #asked readers #facebook --

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[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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Media Decoder Blog: Release Date Moved Up for Shadid Book

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[ The New York Times | 2012-02-17 00:00:00 UTC ]
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[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Media Decoder Blog: HarperCollins Is Said to Acquire Rights to Amanda Knox Memoir

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[ The New York Times | 2012-02-17 00:00:00 UTC ]
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Harvill signs two-book deal with Neville

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[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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Bluff Media Sold to Churchill Downs Inc.

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[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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Bedford Square Books strikes exclusive Tesco deal

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[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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[ Editor & Publisher | 2012-02-06 00:00:00 UTC ]
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[ AdWeek | 2012-02-06 00:00:00 UTC ]
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[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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[ The New York Times | 2012-01-30 00:00:00 UTC ]
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