BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in China. Chinese censors block the country's web users from using Facebook -- one of BuzzFeed's preferred outlets.Now BuzzFeed, the online media giant famous for its viral listicles and memes, will gain more insight into one of the world's largest internet markets through a licensing deal with Beijing Bytedance Technology Co. Bytedance will distribute BuzzFeed's content, including its popular Tasty food videos, to its millions of users, helping the U.S. publisher get around the Chinese firewall. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-26 00:00:00 UTC ]
News tagged with: #licensing deal #chinese market #asked readers #facebook --

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Distribution: Quayside, Midpoint Sign Deals

Quayside will provide American distribution for the Aurum Publishing Group and Jacqui Small from 2013. The adult titles of Frances Lincoln will be distributed by Quayside as of April 1, 2013. In a separate agreement, Midpoint Trade Books has signed a distribution deal with New Holland UK Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution deal #jacqui small #adult titles #frances lincoln


3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #western publishers #coming years


Korea Named as Market Focus for London Book Fair 2014

The London Book Fair will feature Korea—a top ten, yet underserved market—as the Market Focus country of the 2014 Fair. The program will showcase business opportunities in Korea. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus #top ten


Should Book Editors Be Involved in Social Media Engagement?

The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book editors


Cuban Publishers Eager to Embrace Ebooks, Open US Market

Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wider audience #spanish-speaking world #trade embargo


‘The Hobbit’ Tops in Social Media

The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-03 00:00:00 UTC ]
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HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins canada #started testing #reach consumers #small towns


HarperCollins Launches New Imprint for the YA Market

HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins launches #ya market


Johnston Press appoints BBC exec to head up marketing

Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. Continue reading at Media Week

[ Media Week | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director #johnston press #yorkshire post


Wiley and O’Reilly Make DRM-Free E-Book Distribution Deal

O'Reilly Media has become an online distributor for technology ebooks offered by John Wiley & Sons, which includes brands such as For Dummies and Sybex. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reilly media


American City Business Journals Acquires Streetwise Media

CHARLOTTE, N.C., Nov. 16, 2012 (GLOBE NEWSWIRE) -- American City Business Journals, the nation's largest print and online publisher of local business news, has acquired Streetwise Media, a Boston-based digital media company that uses a community ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher


A Small World: The Global E-Book Market Expands

The rise of easy-to-use ebook publishing platforms that distribute globally, the inherent speed of digital publishing, and the low cost and ever-rising demand for ebooks in both the developing world, as well as from developed but remote economies like Australia, offer the potential of vibrant... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #low cost #developing world #revenue streams


Federated Media Shutters Its Direct Sales Business

In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e. the division charged with selling standard display ads. On Thursday afternoon (Nov. 8) the company began informing employees that it would... Continue reading at AdWeek

[ AdWeek | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger scale #programmatic buying #programmatic platform


VHS and Vinyl: Why People Love Retro Media

The PBS Off Book series interviews creators and collectors about their favorite analog formats.  Continue reading at The Atlantic

[ The Atlantic | 2012-11-07 00:00:00 UTC ]
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Caffeine Nights signs first foreign rights deal

Caffeine Nights Publishing has signed its first foreign rights deal, selling Korean translation... Continue reading at The Bookseller

[ The Bookseller | 2012-11-07 00:00:00 UTC ]
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Autumn half-term break boosts book market

Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #schools broke


In Deal with Donnelley, Harper Exits Warehouse Business

HarperCollins and R.R. Donnelley have signed a new agreement that will create one centralized warehouse that will serve as the distribution site for all HC U.S. titles, including those published by its Christian publishing division that houses Zondervan and Thomas Nelson. Harper said it expects... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson


Is Being First Into a New International E-book Market Ever Best?

Evidence suggests that the most successful ebook retailers build on the mistakes of the predecessors and being first-to-market isn't a key to success. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evidence suggests


UK academic library market defies financial squeeze

Publishers and library suppliers say the UK academic library market is faring better than... Continue reading at The Bookseller

[ The Bookseller | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library suppliers


Why Thinking Same-Language Markets are Uniform is a Mistake

Addressing the differences between the various international book markets is one of the missions we have here at Publishing Perspectives. It's perhaps the key reason we exist. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key reason