BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in China. Chinese censors block the country's web users from using Facebook -- one of BuzzFeed's preferred outlets.Now BuzzFeed, the online media giant famous for its viral listicles and memes, will gain more insight into one of the world's largest internet markets through a licensing deal with Beijing Bytedance Technology Co. Bytedance will distribute BuzzFeed's content, including its popular Tasty food videos, to its millions of users, helping the U.S. publisher get around the Chinese firewall. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-26 00:00:00 UTC ]
News tagged with: #licensing deal #chinese market #asked readers #facebook --

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Canongate signs deal for Creative Freedom

Canongate has acquired world rights in Creative Freedom, a book by artist, writer and documentary... Continue reading at The Bookseller

[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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Apple's E-Book Argument: Deals With Publishers Improved Competition

By negotiating for an agency pricing model with publishers, Apple says, it was simply seeking to enter a new market and offer competitive prices. Continue reading at AllThingsD

[ AllThingsD | 2013-05-16 00:00:00 UTC ]
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Microsoft buying Barnes & Noble's Nook Media? Microsoft insider says no

An anonymous Microsoft source calls talk about Microsoft planning to buy the Nook Media branch of Barnes & Noble 'nothing more than a rumor.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-15 00:00:00 UTC ]
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Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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Hearst Magazines appoints president of digital media

Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week

[ Media Week | 2013-05-09 00:00:00 UTC ]
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Microsoft Mulling Nook Media LLC Purchase For $1 Billion

Microsoft is offering to pay $1 billion to buy the digital assets of Nook Media LLC, the digital book and college book joint venture with Barnes & Noble and other investors, according to internal documents we’ve obtained. In this plan, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-09 00:00:00 UTC ]
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Microsoft 'offers' to buy Nook Media

Microsoft has offered to buy Nook Media for $1bn, according to reports. TechCrunch cites... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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China’s Emerging English-language Book Market

Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
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Book Marketing Q&A: Wiley’s Jeanenne Ray on Building Reader Communities

Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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‘Inferno’ Heats Up Social Media

Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
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Wilkinson to give up day job after new Pan Mac deal

Author Kerry Wilkinson is to give up his day job as a BBC sports journalist after signing a deal... Continue reading at The Bookseller

[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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Audible deal with PFD

Audible has signed world English rights to the novels of Georges Simenon, best known for his... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Apple iBookstore Leads Brazil’s Ebook Market in 2013

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[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
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Deals hot up for middle-grade books

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[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Apple docked $118,000 by Chinese court for violating authors' copyrights

Apple will have to pay three Chinese authors a total of $118,000 for stocking their books in its App Store without a proper say-so, according to China Daily. A court ruled that it was Apple's job to verify that third-party uploads met copyright requirements and that it had the means to do so... Continue reading at Engadget

[ Engadget | 2013-04-25 00:00:00 UTC ]
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Tor unwraps pre-empt deal

Tor UK has pre-empted UK rights in two novels by Australian author Rjurik Davidson, acquiring the... Continue reading at The Bookseller

[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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Key deals from LBF

Fiction Headline signed four novels from Norwegian psychiatrist-turned-crime writer Torkil... Continue reading at The Bookseller

[ The Bookseller | 2013-04-18 00:00:00 UTC ]
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Book marketing’s next chapter

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[ Crains New York | 2013-04-14 00:00:00 UTC ]
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Levy, Macfarlane deals for Penguin

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[ The Bookseller | 2013-04-12 00:00:00 UTC ]
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