BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in China. Chinese censors block the country's web users from using Facebook -- one of BuzzFeed's preferred outlets.Now BuzzFeed, the online media giant famous for its viral listicles and memes, will gain more insight into one of the world's largest internet markets through a licensing deal with Beijing Bytedance Technology Co. Bytedance will distribute BuzzFeed's content, including its popular Tasty food videos, to its millions of users, helping the U.S. publisher get around the Chinese firewall. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-26 00:00:00 UTC ]
News tagged with: #licensing deal #chinese market #asked readers #facebook --

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Xbox VP Phil Harrison: 'I hope we do have to deal with tens of thousands of games'

Microsoft Xbox corporate VP Phil Harrison isn't worried that making publishing open on Xbox One will flood the console's storefront with junk. In fact, he welcomes the impending flood. "I hope we have to deal with tens of thousands of games," Harrison told Engadget in an interview this week... Continue reading at Engadget

[ Engadget | 2013-08-22 00:00:00 UTC ]
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Condé Nast Inks Big Deal With Amazon

Condé Nast has announced a big deal with Amazon that will let people buy and renew print and digital subscriptions to its magazines on the e-commerce giant. The new service, which Amazon is billing as the first of its kind with a publisher, also enables customers to get immediate access to their... Continue reading at AdWeek

[ AdWeek | 2013-08-20 00:00:00 UTC ]
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Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

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[ Fast Company | 2013-08-20 00:00:00 UTC ]
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NewSpring Capital Leads $11M Investment in Open Road Media

E-book publisher and digital marketer Open Road Integrated Media announced that it has received $11 million in Series C equity financing led by an $8 Million investment from NewSpring Capital. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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Facebook eyes making local connections with mesh networks

Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements. The company’s work was outlined in a U.S. patent filing for a “wireless social... Continue reading at PC World

[ PC World | 2013-08-17 00:00:00 UTC ]
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Bloomsbury Goes Global with Marketing Plans

In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Livefyre Looks to Turn Social Media into Custom Native Ads

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[ AdWeek | 2013-08-15 00:00:00 UTC ]
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Distribution: Packt and O'Reilly Sign Deal

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[ Publishers Weekly | 2013-08-07 00:00:00 UTC ]
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Can Foreign Authors Use China’s Social Media to Acquire Readers?

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[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
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Meet IBT Media: The Future of Newsweek

While IBT Media has carved itself a profitable space in a few niche markets, it hasn't been a household media name. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-06 00:00:00 UTC ]
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Distribution: Midpoint Trade Signs Deal with Atomic Fez

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[ Publishers Weekly | 2013-08-06 00:00:00 UTC ]
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Mass-Market Marathon

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[ Slate | 2013-08-05 00:00:00 UTC ]
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‘Cuckoo’s Calling’ Lights Up Social Media

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[ Publishers Weekly | 2013-08-02 00:00:00 UTC ]
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DOJ demands Apple terminate publisher deals and rival ebookstore restrictions (updated)

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[ Engadget | 2013-08-02 00:00:00 UTC ]
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DOJ Calls for Apple to End Book Deals, Link to Rival Bookstores

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[ AllThingsD | 2013-08-02 00:00:00 UTC ]
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Mitchell in Chinese translation competition

A competition has been launched for Chinese readers to translate stories by novelist David... Continue reading at The Bookseller

[ The Bookseller | 2013-08-01 00:00:00 UTC ]
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Summit Media Group Names New CEO

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[ Folio Magazine | 2013-07-30 00:00:00 UTC ]
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Bloomberg LP Poaches Atlantic Media's Justin Smith

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[ AdWeek | 2013-07-29 00:00:00 UTC ]
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The New Backbone of Content and Marketing: Data

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[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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