BuzzFeed, Vice and Group Nine form measurement alliance

BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites. Tubular Labs already gives publishers monthly rankings that show which videos got the most views on Facebook, YouTube and Twitter, but it is difficult to define whether those views actually influence audiences. Advertisers want to see exactly what value they get from a video or article they sponsor, not just how many views or clicks they tallied."There need to be better ways to measure quality engagement and quality viewership on video," says Ashish Patel, Group Nine's chief insights officer. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-01-30 00:00:00 UTC ]
News tagged with: #digital publishers #tubular labs

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James Patterson claims White male writers face ‘another form of racism’

“It’s even harder for older writers," Patterson, whose net worth is estimated to be $800 million, told the Sunday Times. "You don’t meet many 52-year-old white males.” Continue reading at The Washington Post

[ The Washington Post | 2022-06-14 14:28:52 UTC ]
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James Patterson feels the heat after saying white men face 'another form of racism'

Bestselling author James Patterson is concerned for white male writers, whom he thinks are having difficulty finding work in the entertainment industry. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-06-13 23:49:20 UTC ]
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UTA Acquires Curtis Brown Group

Through the deal, the U.K.-based talent agency Curtis Brown, which reps such authors as Nigella Lawson and Jojo Moyes and such estates as those of Ian Fleming and A.A. Milne, will continue to operate under its existing structure and management team. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-13 04:00:00 UTC ]
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IBPA's Angela Bole Named to Head Firebrand Group

Bole, current CEO of the trade association Independent Book Publishers Association, will leave that role on November 30 to take over as CEO of the publishing technology company Firebrand Group. At Firebrand, Bole will succeed company founder and CEO Fran Toolan on February 1, 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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Conservative Group Launches “Hide the Pride” to Remove Books From Library Pride Displays

The movement intends to "empty libraries of LGBTQ content aimed at kids" by checking out and hiding all LGBTQ books on library displays. Continue reading at Book Riot

[ Book Riot | 2022-06-06 13:35:02 UTC ]
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A New Look for the Lisa Ekus Group

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[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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A Group of Louisiana Libraries Block Cultural Displays

A group of Louisiana libraries block cultural displays, including Pride, Black and Woman's History Month, and others. Continue reading at Book Riot

[ Book Riot | 2022-06-02 22:08:33 UTC ]
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In this stellar group of European writers, two worthy of the Nobel

Savor the mastery of "The Aphorisms of Franz Kafka," "533 Days," "The White Room" and "The Lure of the Unknown." Continue reading at The Washington Post

[ The Washington Post | 2022-06-01 14:00:37 UTC ]
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Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

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[ AdWeek | 2022-06-01 11:00:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

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[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Seven Seas Staff Launches Effort to Form Union

Staff at independent manga publisher Seven Seas Entertainment have announced plans to seek to form a union in affiliation with the Communications Workers of America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Fox's Tubi expands Nielsen relationship even amid measurement upheaval

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[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction

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[ Digiday | 2022-04-13 04:01:00 UTC ]
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Margo Jefferson’s New Memoir Experiments With the Form in Startling Ways

Jefferson’s “Constructing a Nervous System,” a companion to her earlier “Negroland,” explores the materials used to make identity and art. Continue reading at The New York Times

[ The New York Times | 2022-04-12 09:00:05 UTC ]
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BuzzFeed News’ top editors resign as layoffs loom

The digital publisher finds there’s no avoiding the industry’s punishing economics To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2022-03-22 15:51:02 UTC ]
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NBCU certifies first round of Nielsen measurement alternatives

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[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Quarto Group Posts Double-Digit Gains in Sales, Earnings

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[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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Nielsen buyout may be driven by doubts about its next-generation measurement

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Pearson up 21% in London after Apollo says mulling possible cash offer for group

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