BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites. Tubular Labs already gives publishers monthly rankings that show which videos got the most views on Facebook, YouTube and Twitter, but it is difficult to define whether those views actually influence audiences. Advertisers want to see exactly what value they get from a video or article they sponsor, not just how many views or clicks they tallied."There need to be better ways to measure quality engagement and quality viewership on video," says Ashish Patel, Group Nine's chief insights officer. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
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The current crop of Russian publishers is collectively on the young side, many of them born shortly before the dissolution of the Soviet Union in 1991. Then, teething problems were many and the growth path rocky at times. But today these publishers produce nearly 120,000 new titles per year,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 31/03/2011 - 09:14 Blackwell UK hopes to become profitable in two years, after nearly halving its operating losses to £5.6m. The academic booksellers year-end results to 26th June 2010 show the company has narrowed its operating losses from... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 30/03/2011 - 15:14 The Independent Retail Group (IRG) has folded, closing five of its bookshops and selling the remaining 11. The company, a subsidiary of Three C Publishing, bought the 16 stores in 2005, employing managers to make independent... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Bloomberg announced today that it will launch the Bloomberg Media Group, a media group that pulls together all of Bloombergs consumer properties. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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After AOLs layoff of 900 staff last week (the U.S. division losing 300 members), the Huffington Post Media Group has begun hiring. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Regional publisher Greenspun Media announced it will launch Vegas Inc., a weekly business magazine for the Las Vegas market, on April 4. Vegas Inc. staff includes Greenspun business editor Richard Pereze-Feria as editor-in-chief, Spencer Holladay as art director, Dave Mondt as designer asnd Erin... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 08/03/2011 - 16:00 Online bookseller Book Club Associates (BCA) has been sold to a retail home entertainment supplier. The Webb Group, which supplies retail home entertainment products including games, DVDs, music and gifts, announced the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 09:14 HMV Group has moved to reassure publishers of Waterstone's future, revealing the bookseller is on track to achieve its predicted 2%3% operating margin by the end of its financial year. Tuesday's [1st March] trading statement... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 09:12 National Reading Group Day is among the new features designed to boost the importance of indie retailers during this years Independent Booksellers Week. The Booksellers Association has just announced that the annual IBW will... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 28/02/2011 - 17:17 Three live broadcasts, plus coverage on Radio 4 and Radio 7 have been confirmed as part of the pan-BBC coverage for World Book Night. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 08/02/2011 - 15:30 Bertelsmann is negotiating to sell its French subsidiary DirectGroup France to US investment fund Najafi Companies. The fund, which is based in Phoenix, Arizona and was created in 1983, said it was in exclusive negotiations... Continue reading at The Bookseller
[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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Written By: Lisa Campbell The vice-president of the International Publishing Association's offices came under heavy attack from government forces in Egypt this afternoon. A reporter at the Al Shorouk newspaper, owned by IPA vice-president Ibrahim El Moallem, said she and her colleagues,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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By Tim Conneally, Betanews Wednesday, Web retailer Amazon launched its Kindle Singles line of literature designed specifically for consumption on e-readers. The works, priced between $1.00 and $3.00, include original works of prose, essays and theses, and the the first TEDBooks.Last October,... Continue reading at Betanews
[ Betanews | 2011-01-27 00:00:00 UTC ]
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