BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites. Tubular Labs already gives publishers monthly rankings that show which videos got the most views on Facebook, YouTube and Twitter, but it is difficult to define whether those views actually influence audiences. Advertisers want to see exactly what value they get from a video or article they sponsor, not just how many views or clicks they tallied."There need to be better ways to measure quality engagement and quality viewership on video," says Ashish Patel, Group Nine's chief insights officer. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
News tagged with:
#digital publishers
#tubular labs
Random House is diversifying into author management with the launch of an international speakers... Continue reading at The Bookseller
[ The Bookseller | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
Random House parent company Bertelsmann has created a new group management committee (GMC), which... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
More news stories like this |
The Penguin Group has bought a 45% stake in Brazil's leading trade publisher, Companhia das... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin group
#45% stake
Written By: Benedicte Page Publication Date: Thu, 06/10/2011 - 15:26 Library campaigner Lauren Smith has been elected as vice-president of the Chartered Institute of Library and Information Professionals. Smith, a learning and teaching support officer at the University of Leeds, will serve for... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chartered institute
#information professionals
Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 08:50 Oxford University Press has appointed Casper Grathwohl to the newly-created role of senior vice-president, group strategy. Grathwohl, who is currently vice president of reference and digital publishing within OUP's... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior vice-president
#group strategy
#vice president
#digital publishing
#5th october
#nigel portwood
#group level
#business units
Written By: Charlotte Williams Publication Date: Fri, 23/09/2011 - 09:00 The Independent Alliance has launched a nationwide loyalty card scheme for independent bookshops, with 114 indies signed up so far. Love Your Indie, which will be run in association with the Guardian and Observer as part... Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent alliance
#independent bookshops
Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week
[ Media Week | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipc media
#weekly women
#tv titles
#tv brands
Written By: Bookseller Staff Publication Date: Tue, 19/07/2011 - 09:15 The Bookseller has added its voice to calls for Amazon's acquisition of The Book Depository (TBD) to be referred to the Competition Commission. The Office of Fair Trading's deadline for submissions about the merger ended at... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller group
#competition commission
#fair trading
#bookselling market
Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD
[ AllThingsD | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#road track
Written By: Benedicte Page Publication Date: Tue, 28/06/2011 - 08:40 Group think is overrated in cover design and publishers should only allow a small number of parties to be involved its decision making, a conference has heard. Business psychologist Tony Crabbe was speaking at last week's The... Continue reading at The Bookseller
[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cover design
#small number
#decision making
#hodder stoughton
#james spackman
Although the George Scheer Group disbanded this spring after close to 60 years in business, other independent rep groups have found ways to move ahead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#move ahead
Written By: Lisa Campbell Publication Date: Wed, 22/06/2011 - 09:14 A social enterprise group has bought a struggling bookshop in a bid to support community spirit and help prevent loneliness. The Baraka Foundation runs two coffee shops and recently bought Garforth Bookshop in Garforth, near... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coffee shops
Written By: Neill Denny Publication Date: Fri, 17/06/2011 - 08:18 We Love This Book, The Bookseller's sister consumer magazine and website, launches next week with a circulation of 100,000. The free quarterly magazine is designed to alert readers to exciting new books and to provide a platform... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this |
Written By: Bookseller Staff Publication Date: Wed, 15/06/2011 - 07:46 Bertelsmann has disbanded its Direct Group division having all-but completed what it described as the scale-back of its book clubs business. Its remaining book club interests, most notably in Germany and Spain, will now be... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct group
In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#serve publishers
Paul Jowdy, formerly vice president and publisher at Conde Nasts Details and Details.com, is now vice president and publisher of Every Day with Rachael Ray. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rachael ray
#vice president
Written By: Charlotte Williams Publication Date: Thu, 05/05/2011 - 09:21 Little, Brown chief executive and publisher Ursula Mackenzie has been appointed vice-president of the Publishers Association, outgoing president Victoria Barnsley announced at the PA Annual General Meeting yesterday [4th... Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#appointed vice-president
#publishers association
#pa council
#pa president
Publication Date: Wed, 04/05/2011 - 09:00 Alison Starling is to join Octopus Publishing Group as publisher. Starling was publishing director at Ryland, Peters & Small for 12 years, commissioning titles such as The Hummingbird Bakery Cookbook. She joins OPG on 9th May and will commission... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mitchell beazley
#denise bates
#great addition
Nielsen reported its first quarter results this morning and overall revenue was up 7 percent to $1.3 billion and adjusted EBITDA grew 8.5 percent to $320 million compared to Q1 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quarter results