BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity

BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and products for a millennial audience. It's an area the digital publisher has been betting more on as it struggles to find ways to compete with Facebook and Google for ad revenue.Other publishers have turned to sub-brands or verticals to try to simultaneously expand their consumer reach and give advertisers new ways to buy them. New York magazine, for example, has established distinct brands such as Vulture for entertainment, The Cut for fashion and Grub Street for food. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-06 00:00:00 UTC ]
News tagged with: #generate content #millennial audience #digital publisher #ad revenue #give advertisers #york magazine #grub street

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China Bestsellers: ‘Three-Body’ News and November Sales

Our exclusive November bestseller lists in China saw boosts from annual 'Double 11' sales and a new interest in traditional Chinese medicine. The post China Bestsellers: ‘Three-Body’ News and November Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-08 17:36:42 UTC ]
More news stories like this | News stories tagged with: #china bestsellers #bestseller lists


How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media


New Books for the Body and Spirit

Titles geared toward women are applying a faith-based lens to mental and physical wellness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Netflix's new 3 Body Problem trailer reveals a delay to March 2024

Netflix’s new prestige sci-fi show is delayed until March 22, 2024. 3 Body Problem was originally scheduled to debut in 2023, before being pushed back to January 2024, and now March. Just as the initial delay was accompanied by a teaser trailer, so too is this one: 3... Continue reading at Engadget

[ Engadget | 2023-11-11 00:44:30 UTC ]
More news stories like this | News stories tagged with: #david benioff #john bradley #headphone jack #charging port #source material #liu cixin #originally released #hugo award #english-language translation #eiza gonzlez #first novel


BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times

[ The New York Times | 2023-10-27 16:26:21 UTC ]
More news stories like this | News stories tagged with: #advanced talks #complex networks #digital media


How New York Comic Con Brings the Brands to the Fans

From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek

[ AdWeek | 2023-10-20 08:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #javits center #annual gathering #comic books #video games #comic con


‘The potential to undermine democracy’: European publishing trade bodies call for action on generative AI

Three organisations argue that more transparency is needed after research found AI models have been trained using pirated works by authors such as Zadie Smith and Stephen KingThree major European publishing trade bodies have urged the EU to “act now” on transparency over artificial intelligence... Continue reading at The Guardian

[ The Guardian | 2023-10-19 13:53:46 UTC ]
More news stories like this | News stories tagged with: #generative ai #zadie smith #artificial intelligence #book chain #largest book #european publishing


Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
More news stories like this | News stories tagged with: #diverse audiences #somos


Russell Brand publisher pauses all future books with comedian

Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian

[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | News stories tagged with: #future books #russell brand #future publishing #sexual assault #pan macmillan #self-help book


Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age

[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen names #macroeconomic news #nielsen


VideoAmp laying off 10% of workforce in the latest measurement shakeup

The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age

[ Advertising Age | 2023-09-14 20:19:52 UTC ]
More news stories like this | News stories tagged with: #nielsen


Nielsen Names New CEO in Latest Measurement Shakeup

Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek

[ AdWeek | 2023-09-14 13:35:17 UTC ]
More news stories like this | News stories tagged with: #nielsen names #effective immediately #executive chairman #nielsen


These 8 books will help soothe your climate anxiety by focusing on the little things

In a climate crisis that feels huge and hopeless, these eight books — essays, fiction, memoir and poetry on the wild — will help you focus on small things Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-04 13:00:09 UTC ]
More news stories like this | News stories tagged with: #small things #climate anxiety #climate crisis #memoir


HarperCollins Focus Launches Spanish-Language Imprint

HarperCollins Focus is launching HarperEnfoque. The new imprint, based in Nashville, will offer original works in Spanish as well as translations of bestselling English-language books, focused on "empowering lives and fostering change." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins focus #harpercollins


Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover book


Layoffs Begin at Penguin Random House as Buyout Departures Come into Focus

Names of some employees who have accepted the publisher's "voluntary separation offer" are beginning to come out—even as a letter from Penguin Random House CEO Nihar Malaviya confirmed that long-rumored layoffs have become a reality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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BBC: Metropolitan police say ‘no investigation at this time’ into suspended presenter – latest updates

Force says detectives met with BBC to discuss allegations presenter paid teenager for sexual images Persephone Bridgman Baker, a partner at Carter-Ruck, has spoken on Sky News about the legal situation, reminding viewers why the name of the presenter has been kept from the public eye so far. She... Continue reading at The Guardian

[ The Guardian | 2023-07-10 14:37:56 UTC ]
More news stories like this | News stories tagged with: #latest updates #sky news #public eye #major publisher


Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
More news stories like this | News stories tagged with: #kendrick lamar #short film #beautiful life #nielsen


Netflix’s ‘3 Body Problem’ first look confirms January 2024 premiere

Netflix just dropped the first reveal trailer for the forthcoming 3 Body Problem science fiction series at its Tudum fan event, along with a premiere month of January. This is a short delay for the anticipated series, as it was originally supposed to air this year.If the name of the show sounds... Continue reading at Engadget

[ Engadget | 2023-06-17 21:39:27 UTC ]
More news stories like this | News stories tagged with: #alexander woo #final season #book series #doctor strange #science fiction


Focus on the Family Launches Fiction Imprint

The first three titles under the Focus Fiction imprint will be acquired and edited by Jerry B. Jenkins and will be published this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction imprint