BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and products for a millennial audience. It's an area the digital publisher has been betting more on as it struggles to find ways to compete with Facebook and Google for ad revenue.Other publishers have turned to sub-brands or verticals to try to simultaneously expand their consumer reach and give advertisers new ways to buy them. New York magazine, for example, has established distinct brands such as Vulture for entertainment, The Cut for fashion and Grub Street for food. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
News tagged with:
#generate content
#millennial audience
#digital publisher
#ad revenue
#give advertisers
#york magazine
#grub street
My clearest memory of my freshman year of college takes place in the emergency room of Brigham and Women’s Hospital in Boston, where I was studying English Literature at Boston University and living on the eighteenth floor of Warren Towers, in Tower C, in a room with southern exposure. Despite... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-17 09:53:52 UTC ]
More news stories like this | News stories tagged with:
#boston university
#bear witness
#freshman year
#english literature
Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with:
#senior director
#product management
#holiday season
#google partnered
#digital content
We asked four teachers and librarians about the ways they encourage students and patrons to read books featuring protagonists of diverse gender identities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#literacy focus
The proprietor’s name is Amy (except that, of course, it isn’t). She’s a kind, petite woman in her forties, the owner of a ghost-themed bookstore in a small southern city. I won’t tell you which city. It’s for your own safety. This is, after all, a ghost story. And most importantly: it’s true.... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-31 08:57:03 UTC ]
More news stories like this | News stories tagged with:
#ghost story
#bookshop
#bookstore
Endometriosis is classified by Mayo Clinic as a “common” condition, “treatable by a medical professional.” And yet, when Emma Bolden began experiencing aggressive symptoms of the illness in elementary school, she was treated for decades by doctors who neither believed her account of her... Continue reading at Electric Literature
[ Electric Literature | 2022-10-27 11:05:00 UTC ]
More news stories like this | News stories tagged with:
#elementary school
#electric literature
#memoir
Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with:
#nielsen finds
#nielsen
Publishers have faced criticism for producing books considered ‘an easy sell’ Chef Jamie Oliver and former Spice Girl Geri Halliwell-Horner have become the latest celebrities to announce new children’s books, with experts saying there is no sign the celebrity-authored children’s book trend will... Continue reading at The Guardian
[ The Guardian | 2022-10-21 10:05:05 UTC ]
More news stories like this | News stories tagged with:
#jamie oliver
#geri halliwell-horner
#faced criticism
#giant adventure
#title character
#penguin random house
#children’s book
With New York Comic Con underway this weekend, Paramount shared a new trailer for the final season of Star Trek: Picard. After the previous teasers mostly played up the nostalgia of the principal cast of The Next Generation returning to the franchise, the new trailer finally offers a look at... Continue reading at Engadget
[ Engadget | 2022-10-08 22:09:19 UTC ]
More news stories like this | News stories tagged with:
#unexpected ways
#star trek
#pulp fiction
#october 27th
#begin streaming
#february 16th
#comic con
This week, Cherlynn and Devindra dive into the massive amounts of news from Amazon’s recent event. There’s a Kindle you can write on! And Amazon also wants to track your sleep on bed. We discuss what’s interesting about all of this gear, as well as why we still don’t trust Amazon with some of... Continue reading at Engadget
[ Engadget | 2022-09-30 12:30:58 UTC ]
More news stories like this | News stories tagged with:
#event details
#dart mission
#devindra hardawarproducer
#ben ellmanmusic
#dale north
#brienlivestream producers
#luke brooks
#kindle
With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital space
#science fiction
Chosen Books is publishing ‘Hope for Ukraine: Stories of Grit and Grace from the Front Lines of War,’ the first religion trade book to offer an on-the-ground perspective of the Russia-Ukraine conflict. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#chosen books
#front lines
#russia-ukraine conflict
#trade book
Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with:
#book author
#children's book
The Schiffer Craft imprint will launch in fall 2023, publishing approximately 25 crafting titles per season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
More news stories like this |
Norman Vincent Peale, known as the father of positive thinking, takes #2 in Religion Nonfiction with his 60-year-old mega-bestseller, ‘The Power of Positive Thinking;’ Debby Giusti debuts at #2 on our Religion Fiction bestsellers list with her new Christian romance, ‘Soldier Protector.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#positive thinking
#hits #2
#takes #2
#religion nonfiction
#christian romance
The Society of Authors in London opens its 2023 submission program, having awarded 32 writers and illustrators with 2022 prizes. The post The UK’s Society of Authors Adds a New Disability-Focused Book Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-05 13:37:47 UTC ]
More news stories like this | News stories tagged with:
#book award
PJ Library, the nonprofit organization that sends free Jewish children’s books to families around the world, is prioritizing titles that reflect the diversity of Jewish life as it grows its in-house publishing imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#pj library
#nonprofit organization
#jewish life
Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with:
#multiyear deal
#ted lasso
#hannah waddingham
#best-selling book
In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#recognizable brands
#graphic design
#planned series