BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and products for a millennial audience. It's an area the digital publisher has been betting more on as it struggles to find ways to compete with Facebook and Google for ad revenue.Other publishers have turned to sub-brands or verticals to try to simultaneously expand their consumer reach and give advertisers new ways to buy them. New York magazine, for example, has established distinct brands such as Vulture for entertainment, The Cut for fashion and Grub Street for food. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
News tagged with:
#generate content
#millennial audience
#digital publisher
#ad revenue
#give advertisers
#york magazine
#grub street
"The female body is a nexus of pain almost by design, but it is also potentially monstrous—an object traditionally subjugated, both for its presumed weakness and its perceived threat." Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#female body
It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#social platforms
#ll receive
Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
More news stories like this |
Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine brands
Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly... Continue reading at Fast Company
[ Fast Company | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buzzfeed reported
#social platforms
#page views
#unique visitors
The brainchild of Shaul Olmert (the son of former Israeli prime minister Ehud Olmert), PlayBuzz has grown to top 20 million monthly unique visitors in under a year, according to comScore. In November, defying Facebook’s crackdown on clickbait, the platform became the most-shared English-language... Continue reading at Digiday
[ Digiday | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huffington post
#content company
PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot
[ Book Riot | 2024-04-16 12:05:00 UTC ]
More news stories like this | News stories tagged with:
#pen america
#book bans
#report shows
#latest book
Short stories can do things novels cannot because they’re short. They’re limber and can dart in and out of close-fitting places. They can be weird and daring in ways that novels cannot always sustain. Joy Williams writes in, “8 Essential Attributes of the Short Story (and one way it differs from... Continue reading at Electric Literature
[ Electric Literature | 2024-03-28 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#short story
#electric literature
#short stories
Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story... Continue reading at AdWeek
[ AdWeek | 2024-03-07 14:16:11 UTC ]
More news stories like this | News stories tagged with:
#manga
A writer hoodwinked the internet into thinking the singer nabbed his book title but he’s not the first author to pull a controversial publicity stuntOn Wednesday, writer Gabriel Smith shared what at first glance seemed to be an email sent by the singer Charli XCX, asking if she could use the... Continue reading at The Guardian
[ The Guardian | 2024-03-01 18:33:32 UTC ]
More news stories like this | News stories tagged with:
#long line
#huge fan
#book title
The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital age
Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
More news stories like this | News stories tagged with:
#barnes
Without even the slightest sentimentality about it, Laird Hunt's new book, 'Float Up, Sing Down,' provides an elegy for a lost generation. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-07 17:33:54 UTC ]
More news stories like this | News stories tagged with:
#laird hunt
Apple just dropped a trailer for its forthcoming sci-fi mystery series Constellation. The series follows an astronaut, played by Noomi Rapace, after an emergency return to Earth. However, the homecoming is fraught with mysterious occurrences and plain-old sci-fi weirdness, leaving audiences... Continue reading at Engadget
[ Engadget | 2024-01-22 16:42:45 UTC ]
More news stories like this | News stories tagged with:
#breaking bad
#disposable income
#isaac asimov
#real world
#science fiction
Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget
[ Engadget | 2024-01-09 20:00:27 UTC ]
More news stories like this | News stories tagged with:
#follow suit
#eiza gonzlez
#john bradley
#true blood
#first novel
#book series
Our exclusive November bestseller lists in China saw boosts from annual 'Double 11' sales and a new interest in traditional Chinese medicine. The post China Bestsellers: ‘Three-Body’ News and November Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-08 17:36:42 UTC ]
More news stories like this | News stories tagged with:
#china bestsellers
#bestseller lists