BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and products for a millennial audience. It's an area the digital publisher has been betting more on as it struggles to find ways to compete with Facebook and Google for ad revenue.Other publishers have turned to sub-brands or verticals to try to simultaneously expand their consumer reach and give advertisers new ways to buy them. New York magazine, for example, has established distinct brands such as Vulture for entertainment, The Cut for fashion and Grub Street for food. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
Dotdash, the digital publisher owned by IAC, announced Wednesday evening that it has reached an agreement to acquire Meredith Corp., a holding company whose titles include iconic properties like People, Southern Living and Better Homes & Gardens. Dotdash will purchase Meredith at a price of... Continue reading at AdWeek
[ AdWeek | 2021-10-06 22:53:29 UTC ]
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A senior editor at a digital publisher had been looking forward to working from the company’s office but, with masks now required, has found there aren’t many reasons to go. The post ‘Harder than I expected’: Confessions of a media employee on their experience returning to the office appeared... Continue reading at Digiday
[ Digiday | 2021-08-16 04:01:00 UTC ]
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The digital publisher is said to be on the verge of announcing a SPAC merger that would take the company public. Continue reading at The New York Times
[ The New York Times | 2021-06-24 15:16:53 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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Distributor Bookwire and digital publisher Saga Egmont partner to make thousands of Spanish-language ebooks and audiobooks available. The post Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
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The B2B digital publisher generated $60 million in revenue in 2020, ahead of expectations going into the year. The post ‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-10 05:01:23 UTC ]
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Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday
[ Digiday | 2020-07-07 02:05:37 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Digital publisher The Local quickly became a focal point for English speakers across Europe when cases of the coronavirus were Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-17 19:30:22 UTC ]
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Magazine fulfillment services provider Palm Coast Data will lay off up to 150 of its 400 employees, outsource some key operations to competitor CDS Global and leave its Northeast Florida headquarters for a smaller facility in the region by mid-August. The news comes shortly after the conclusion... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-16 15:17:21 UTC ]
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In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-30 14:45:12 UTC ]
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In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-30 12:45:12 UTC ]
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In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-29 22:14:12 UTC ]
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As the coronavirus quarantine stretches into its second month, some people are pushing the boundaries of the lockdown restrictions. Many of them are just going for a drive or trying to play Frisbee in a park. But in a number of cases, groups of protesters have gathered at town halls and other... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-22 11:50:46 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Jeffrey Archer has signed a deal with digital publisher Saga Egmont to make his 37 books available across 11 languages. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 09:23:29 UTC ]
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Some publishers already reeling from lost revenue as a result of the COVID-19 pandemic are about to take another hit. Amazon says it will soon drastically reduce the commission rates of its affiliate marketing program—the cut of sales it rewards to participating websites that drive customers to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-15 01:15:20 UTC ]
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Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday
[ Digiday | 2020-04-13 04:00:00 UTC ]
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