BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the broadcast, the online publisher's video feed stalled and some 35,000 Facebook viewers were left with nothing to watch but BuzzFeed legal editor Chris Geidner sitting alone in the White House, introducing the event. It was awkward, and BuzzFeed actually directed people—on its Facebook post—to YouTube to watch the stream after a while. Indeed, the incident allowed YouTube to flex its live-video muscle—it's been doing these things for years, after all, and Facebook is brand new to the game. Meanwhile, the Geidner-Obama interview—which was designed to focus on Obama's Supreme Court nominee, Merrick Garland—went well, technically speaking, on YouTube. Fifteen-thousand watched in real time throughout the online appearance by Obama. No glitches. (Scroll to watch the video below.) It's a little egg on the face for Facebook, which launched Facebook Live in early April and immediately captured the imaginations of video marketers everywhere. In fact, on April 8, BuzzFeed had a huge success, getting 800,000 people at once to watch two staffers via Facebook Live explode a watermelon by wrapping rubber bands around it. Today's production wasn't as tight, to say the least. That said, Facebook's scale—with 1.6 billion monthly users—will keep media companies and marketers glued to the social network... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-17 00:00:00 UTC ]
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Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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President Obama on the South Lawn of the White House in July. He could earn as much as $30 million with a two- or three-book contract once his second term ends, said Raphael Sagalyn of the ICM/Sagalyn Literary Agency. Continue reading at The New York Times
[ The New York Times | 2016-09-05 00:00:00 UTC ]
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On Sunday, I attended my funeral. It was a short ceremony, held in a small auditorium at the Los Angeles County Museum of Art. The pastor who led it made note of my professional accomplishments. He also cited my habit of eating straight out of the bulk bins at Sprouts. The ceremony ended with a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-02 00:00:00 UTC ]
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When Josh Spencer opened The Last Bookstore in downtown Los Angeles, he thought it was going to fail within three years due to the declining state of the book industry. That’s why he chose the boldly ironic name. But The Last Bookstore has thrived. In this documentary from Chad Howitt, Welcome... Continue reading at Slate
[ Slate | 2016-09-02 00:00:00 UTC ]
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Inside Facebook's (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine John Herrman, The New York Times Magazine A barrage of political links, ads and other content has filled up your News Feed over the last few months... Continue reading at Engadget
[ Engadget | 2016-08-27 00:00:00 UTC ]
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Measures are part of a series of planned European commission changes designed to strengthen rights of creators and publishersNews publishers would have stronger rights to demand payment from digital giants such as Google and Facebook in exchange for using their content, under proposed European... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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As publishers try to figure out how much content to share on Facebook, the social giant is quietly making moves that may leave new publishers feeling as if they have no choice but to share content on it. As of this summer, publishers will no longer be able to sign up for access to Domain... Continue reading at Digiday
[ Digiday | 2016-08-22 00:00:00 UTC ]
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US president Barack Obama has released his official summer reading list, which includes Paula Hawkins’ The Girl on the Train (Doubleday) and H is for Hawk by Helen Macdonald (Vintage). Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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360i chairman Bryan Wiener believes publishers shouldn't try to compete head on with Google and Facebook. Instead, they should see what opportunities there are to seize in a large, growing market that Google and Facebook aren't focused on. One place to start is by cleaning up their sites from... Continue reading at Digiday
[ Digiday | 2016-08-16 00:00:00 UTC ]
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Regular book reading appears to promote a 'significant survival advantage,' says a Yale University study. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-16 00:00:00 UTC ]
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Two days after Facebook came out with its first major crackdown on ad blocking, popular app AdBlock Plus says the social network's ads can still be wiped out. On Tuesday, Facebook said it was reworking its software that loads ads so blockers can't remove sponsored posts or videos. Today,... Continue reading at AdWeek
[ AdWeek | 2016-08-12 00:00:00 UTC ]
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Adblock Plus said on Thursday that its community had already found a workaround to the anti-ad-blocking tech that Facebook announced just Tuesday, though Facebook countered that the fix erases more than just ads.This was just an early counter-strike in what is likely to be a drawn-out contest... Continue reading at Advertising Age
[ Advertising Age | 2016-08-11 00:00:00 UTC ]
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Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at Digiday
[ Digiday | 2016-08-09 00:00:00 UTC ]
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Actress Isla Fisher talks to six-year-old Ottilie about writing her first children's book, dressing chickens and her favourite roles. Continue reading at BBC News
[ BBC News | 2016-08-06 00:00:00 UTC ]
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The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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Audible has curated a comedy stage at this year’s Edinburgh Fringe Festival as part of its sponsorship of The Pleasance, one of the festival’s venues. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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Kate Eberlen talks to Alice O'Keeffe about her charming romantic comedy and Mantle’s big commercial fiction title for the summer, Miss You. Continue reading at The Bookseller
[ The Bookseller | 2016-08-04 00:00:00 UTC ]
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In her latest book ‘Uninvited,’ TerKeurst explores why rejection hurts so badly and how to conquer insecurity and fear. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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The conventions weren't just live, they were virtual. ABC News, CNN and The Huffington Post all published VR and 360-degree videos to give viewers a more immersive snapshot. Also on the topic of video, Insider editor-in-chief Nicholas Carlson joined us on this week’s episode of the Digiday... Continue reading at Digiday
[ Digiday | 2016-07-29 00:00:00 UTC ]
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