BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
News tagged with:
#largest buyer
#online ads
#online advertising
#digital publishing
Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#analytics dashboard
#big difference
#nbc news
#target audiences
#user information
Parnassus Books launches "Musing," an online literary journal featuring author interviews, book recommendations, and bookish news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book recommendations
So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web publishers
#ad types
#web content
A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#app publishers
The complete writings of Ben Jonson will soon be available in an online archive which took... Continue reading at The Bookseller
[ The Bookseller | 2014-01-22 00:00:00 UTC ]
More news stories like this |
Independent which brought the Millennium trilogy to millions of English-language readers puts company up for saleThe publisher behind The Girl With the Dragon Tattoo, independent press Quercus, has put itself up for sale in what it has described as a "challenging" and "increasingly competitive"... Continue reading at The Guardian
[ The Guardian | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial restructuring
#perfect storm
#high street
Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post today
#important step
#sponsored content
#working directly
#small number
#coming months
Any deal would exclude London Evening Standard, while separate sale of profitable i thought to be open to discussionAlexander Lebedev has asked the founder of the Independent to seek a buyer for the newspaper, its Sunday sister and their cut-price stablemate, the i, 28 years after the daily... Continue reading at The Guardian
[ The Guardian | 2014-01-17 00:00:00 UTC ]
More news stories like this |
A few key take-aways from DBW 2014: teens aren't reading for fun, ebook sales grow overseas, Wall Street discounts publishing and Amazon is like modern art. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modern art
The fifth installment of Digital Book World, the annual New York City conference on digital publishing, was held last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry transformed
#digital publishing
The Independent is up for sale. The paper's founder, and current chairman of its publishing company, Andreas Whittam Smith, has been authorised to seek out a buyer.The owners, Alexander Lebedev and his son, Evgeny, have been indicating for some time that they would be happy to dispose of the... Continue reading at The Guardian
[ The Guardian | 2014-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#controlling stake
In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
Hutchinson is to publish a broad-ranging book on the ancient world by author and broadcaster... Continue reading at The Bookseller
[ The Bookseller | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ancient world
A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#senior role
#ad prices
If these are the end times for literature, then we must be traveling in circles, for the death of storytelling looks an awful lot like its birth. The novel itself isn’t all that old. Sure, we can find a handful of examples going back thousands of years, but you have to stretch your definition of... Continue reading at Slate
[ Slate | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#awful lot
#printing press
Southern Living has produced bridal content before, but Time Inc.'s regional lifestyle brand chose to partner with a small independent publisher for deeper penetration into the vertical. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#southern living
Frequently, literary agents argue that selling the territorial rights for a book has advantages over selling world rights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world rights
#territorial rights
The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
The last time The New York Times embarked on a wholesale redesign of its Web site, in 2006, the iPhone wasn't on the market. Tablets like the iPad were still years away. So the new design that The Times is unveiling Wednesday is generating mu ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishing
#web site
Last week, Ruth Rendell claimed that reading novels is a dying art. Sadly, she might have a pointNo one can say precisely why John Williams's novel Stoner has become a bestseller almost 50 years after its first publication. After all, plenty of books, "forgotten" or otherwise, are recommended by... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
More news stories like this |