BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that tracks how a piece of BuzzFeed content gets shared from one channel to the next. As opposed to only seeing that a story got X tweets, Y Facebook shares and Z Pinterest pins, the tool can show that, hypothetically, a tweet directly led to 20 Facebook shares and 7 Pinterest pins.Called POUND, which stands for Process for Optimizing and Understanding Network Diffusion, the tool is able to trace this cross-platform sharing by tracking an anonymous code included in an article's URL. The tool doesn't expose the identities of the individuals who shared a piece of content, according to the company. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Paige Harris is to join Head of Zeus, taking up the role of social media executive next year. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 06:17:20 UTC ]
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‘Silenced No More’ is unsparing in its accusations against Epstein and, especially, Ghislaine Maxwell, who is on trial on charges of sex trafficking. Continue reading at The Washington Post
[ The Washington Post | 2021-12-07 18:00:00 UTC ]
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Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian
[ The Guardian | 2021-12-05 10:00:51 UTC ]
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Society of Young Publishers member Marta Pacini has founded Disturbance Press, a new independent focused on publishing fiction with a social justice theme. Continue reading at The Bookseller
[ The Bookseller | 2021-11-17 17:51:01 UTC ]
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Ongoing pandemic market conditions for Amazon Publishing in London, Eoin Purcell says, reflect 'intensity' in entertainment consumption. The post Amazon Publishing’s Eoin Purcell: ‘Surprise Books’ and Other Pandemic Effects appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-15 15:50:12 UTC ]
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After iOS 14 shook up the iPhone’s interface with stackable widgets and an app library, iOS 15 at launch didn’t seem so dramatic. Given that several major features, like SharePlay, were delayed, little seemed different from the public beta. But now, with iOS 15.1, everything seems to be in full... Continue reading at Engadget
[ Engadget | 2021-11-12 15:00:30 UTC ]
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A number of those working within the publishing industry are turning to podcasts to demystify the trade and share their career advice. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 11:00:36 UTC ]
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The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget
[ Engadget | 2021-11-11 20:31:33 UTC ]
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With the ongoing climate crisis, public libraries are a temporary refuge from extreme temperatures for low-income families like my own, writes Carol Eugene Park. Continue reading at CBC
[ CBC | 2021-11-07 15:00:00 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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A group of YA authors have been forced to backtrack over plans for a Non-Fungible Token (NFT) story following an online backlash against the project. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 11:15:07 UTC ]
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Solnit’s ‘Orwell’s Roses’ is the story of a life that doesn’t read like a typical biography. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 14:00:00 UTC ]
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Those who market and publicise books on climate change for children can make a vast difference by keeping messaging positive—and by collaborating. Continue reading at The Bookseller
[ The Bookseller | 2021-10-15 06:57:16 UTC ]
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‘The War for Gloria’ is a plainspoken tale of a man finding his way the tough way Continue reading at The Washington Post
[ The Washington Post | 2021-10-04 16:11:35 UTC ]
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Chicago’s Architecture Biennial could permanently transform the city’s vacant lots. Chicago’s latest attraction is a bright pink playground. Designed by architect Germane Barnes of Studio Barnes, in Miami, the climbable pavilion sits on a vacant lot in North Lawndale, a low-income, majority... Continue reading at Fast Company
[ Fast Company | 2021-09-28 06:00:28 UTC ]
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Capstone, publisher of children’s books and K-5 ed-tech content, has acquired Buncee, a digital creation, collaboration, and communication tool for students and educators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
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UK Poet Laureate Simon Armitage has convened 30 poets from around the world including Imtiaz Dharker and Raymond Antrobus to create a new response to the Universal Declaration of Human Rights. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 03:37:51 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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They offer vivid details, and try to save their reputations, in a new book by Post reporters. Continue reading at The Washington Post
[ The Washington Post | 2021-07-15 08:42:00 UTC ]
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These websites and apps boost your reading speed, keep track of your personal library and recommend just the right book to fit your mood. Continue reading at The Washington Post
[ The Washington Post | 2021-07-10 12:00:00 UTC ]
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