BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that tracks how a piece of BuzzFeed content gets shared from one channel to the next. As opposed to only seeing that a story got X tweets, Y Facebook shares and Z Pinterest pins, the tool can show that, hypothetically, a tweet directly led to 20 Facebook shares and 7 Pinterest pins.Called POUND, which stands for Process for Optimizing and Understanding Network Diffusion, the tool is able to trace this cross-platform sharing by tracking an anonymous code included in an article's URL. The tool doesn't expose the identities of the individuals who shared a piece of content, according to the company. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post
[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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As testimony wrapped up prior to closing arguments today, the defense and DOJ once again attacked each other's data analysis and methodology. The DOJ asserted that publisher competition, not imprint competition, is the surest way to lift advances, and that non-Big Five publishers face... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Shelfies by Elin Hilderbrand, Diana Gabaldon, Garrett Graff, Vanessa Riley, Emma Straub, Hernan Diaz, Jennifer Weiner, Chris Bohjalian and Christopher Buckley Continue reading at The Washington Post
[ The Washington Post | 2022-07-28 11:00:58 UTC ]
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The 'Booker Prize Book Club Challenge' will be won by a book club that produces the most impressive social media for the shortlist. The post Booker Prize Looks to Boost Social Media With a Book Club Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
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As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday
[ Digiday | 2022-07-11 04:01:00 UTC ]
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Rafael Agustin dishes about "Illegally Yours," his candid new memoir about a childhood without documents, and the TV pilot that never made it. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-07-07 13:00:42 UTC ]
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Karolina Waclawiak, its executive editor of culture, takes over the newsroom at a difficult moment for the digital media company. Continue reading at The New York Times
[ The New York Times | 2022-06-16 21:14:16 UTC ]
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Linda Villarosa offers data as well as vivid anecdotes to illustrate the biases that patients of color face. Continue reading at The Washington Post
[ The Washington Post | 2022-06-10 12:00:45 UTC ]
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In the memoir “James Patterson by James Patterson,” the best-selling author opens up — kind of — about how he came to be such a force in the literary world. Continue reading at The Washington Post
[ The Washington Post | 2022-06-06 11:00:41 UTC ]
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Study is a vital part of any scholastic journey. But not all methods are the same. Some, indeed, are far more effective than others. Want to put yourself in a better position to excel? Then the 2022 Perfect Score Academic Success Master Class Bundle is a must-buy, especially as it’s on sale... Continue reading at PC World
[ PC World | 2022-06-01 23:38:22 UTC ]
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Education ministry orders publisher to rectify illustrations of children deemed inappropriateChina’s education ministry has ordered a state-owned publisher to rectify a school textbook that went viral owing to what social media users described as “tragically ugly” and inappropriate depictions of... Continue reading at The Guardian
[ The Guardian | 2022-05-30 09:20:38 UTC ]
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These 13 new romance books — one for each week of your Happily Ever After Summer — will replenish your serotonin reserves. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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In his new book, “DJ Screw: A Life in Slow Revolution,” author Lance Scott Walker charts how DJ Screw developed his trademark sound. Continue reading at The Washington Post
[ The Washington Post | 2022-05-23 12:00:00 UTC ]
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She was accused of ‘betraying motherhood’ when she was revealed as the author of the Guardian’s Living With Teenagers column. Will her novel about a child with addiction issues reopen old wounds?Few writers have published and been damned with quite the ferocity Julie Myerson was back in 2009 for... Continue reading at The Guardian
[ The Guardian | 2022-05-21 08:00:14 UTC ]
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The self-proclaimed "Office BFFs" have a new book — and some thoughts on where Jim and Pam would be today. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 11:00:00 UTC ]
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In her memoir “Mean Baby,” the “Hellboy” actress opens up about her childhood and career and how she has coped with a variety of challenges Continue reading at The Washington Post
[ The Washington Post | 2022-05-15 04:00:00 UTC ]
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For decades the practice was deemed "dishonest and immoral," writes Brian Hochman. Continue reading at The Washington Post
[ The Washington Post | 2022-05-13 12:00:07 UTC ]
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A lack of information from the federal government has forced some Ukrainians fleeing the war to turn to social media for help when they land at Toronto's Pearson Airport. Continue reading at CBC
[ CBC | 2022-05-12 09:00:00 UTC ]
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Google has inked agreements with over 300 news publications in Germany, Hungary, France, Austria, the Netherlands and Ireland that would allow it to publish snippets of their stories on Search. The tech giant has announced the development in a blog post, where it has also launched new tool that... Continue reading at Engadget
[ Engadget | 2022-05-11 10:25:45 UTC ]
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