Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital publisher and advertisers because of his brand experience. He quit his post as PepsiCo's chief marketer in June 2015 to join BuzzFeed. He also ran AOL's marketing in the early 2000s, and according to his LinkedIn profile, he was an exec at Def Jam Recordings from 1993 to 1996. At BuzzFeed, Cooper courted marketers with ad products designed to offer a large audience via its vast social media reach. His team's efforts recently have centered on video. The Wall Street Journal first reported the move, and a BuzzFeed spokesperson confirmed the story with Adweek shortly thereafter. Whether Cooper has a new job lined up hasn't been revealed. Word of his departure comes just hours after senior political writer McKay Coppins announced he's leaving BuzzFeed for The Atlantic. It also comes a week after NBCUniversal doubled down on last year's $200 million investment in BuzzFeed, finalizing a deal for another $200 million stake in the online behemoth. Continue reading at 'AdWeek'
[ AdWeek | 2016-11-29 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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With plans for multiplatform development to follow, the allegorical fantasy writings of Italian author Roberto Ricci are coming first to television. The post Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-22 00:00:00 UTC ]
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Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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As one of the earliest style publishers to successfully marry editorial content to e-commerce, Clique Brands Inc. -- formerly Clique Media Group -- is focused on continuing to find new ways to use digital to strengthen this relationship. We caught up with co-founder Katherine Power to share some... Continue reading at Digiday
[ Digiday | 2018-02-13 00:00:00 UTC ]
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In this week’s Rundown: Distributed media still isn't pulling in big bucks for publishers, and why Vice Media's revenue woes could be a setback for digital media hopefuls. The post The Rundown: Vice is a headwind for digital media hopefuls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Publishers including BuzzFeed and Mashable hit a wall, a sign that digital media can't live on advertising alone. The post The pivot to reality for digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-20 00:00:00 UTC ]
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Multimillion fines are just the start for Facebook and Google, as the world comes to realise how political big tech has becomeIn his wonderful book The Swerve: How the Renaissance Began, the literary historian Stephen Greenblatt traces the origins of the Renaissance back to the rediscovery of a... Continue reading at The Guardian
[ The Guardian | 2017-09-24 00:00:00 UTC ]
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Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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While living and working as an account executive for D Magazine in Dallas in 2009, she was diagnosed with stage 4 non-Hodgkin’s lymphoma and underwent chemo treatments for six months, and was then declared cancer free. “It taught me not to take anything for granted. And made me realize that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-05-19 00:00:00 UTC ]
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For venture-backed digital publishers, getting to $100 million in annual revenue is the holy grail, but one few will achieve. The post The $100 million wall: Digital media’s scale struggles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-27 00:00:00 UTC ]
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The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant brand but with its roots in digital media.... Continue reading at Digiday
[ Digiday | 2017-02-15 00:00:00 UTC ]
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Sree Sreenivasan and Kinsey Wilson, two titans of digital media, are revolutionizing New York City and the ‘New York Times’ for the digital age Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
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The social network has long resisted the "media" label. But with its new Journalism Project, it just took a big step in that direction. The social network has long resisted the "media" label. But with its new Journalism Project, it just took a big step in that... Continue reading at Fast Company
[ Fast Company | 2017-01-12 00:00:00 UTC ]
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Nick Coveney, Kings Road Publishing's head of digital and social media (part of Bonnier Publishing), is stepping down from his role. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Understanding publishing in the digital context of 'nearby media' is at the heart of the Frankfurt Book Fair's StoryDrive Asia conference in Singapore. The post This Week in Singapore: StoryDrive Asia and Digital Media Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-09 00:00:00 UTC ]
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