Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied.  We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
News tagged with: #product launches #bud light #fourth quarter #wieden kennedy #super bowl #nielsen

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Green, Santella Up in PRH Children's Sales Reorg

Becky Green has been promoted to SVP for retail and Penguin Young Readers sales, and Mark Santella has been promoted to SVP for mass merchandise and Random House Children’s sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
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Gary Urda, SVP of Sales at Simon & Schuster, Dies at 59

Urda died unexpectedly the morning of June 24 after collapsing at the gym. S&S CEO Jonathan Karp called him "was a quintessential sales executive, with a deep knowledge of our industry." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-24 04:00:00 UTC ]
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Amazon Prime Day 2024: The best deals to shop ahead of Prime Day and everything we know so far about the sale in July

Amazon Prime Day 2024 is almost here, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a subscriber, you’ll have access to all of the... Continue reading at Engadget

[ Engadget | 2024-06-23 14:31:27 UTC ]
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Amazon Prime Day 2024: The best deals to shop ahead of the Prime Day sale and everything we know so far

Amazon Prime Day 2024 will be here soon, which means Prime members will have a ton of sales and deals to sift through during a brief period next month. Prime Day deals typically do not discriminate: everything from clothing to shoes to household essentials can be discounted, and that includes... Continue reading at Engadget

[ Engadget | 2024-06-21 17:00:37 UTC ]
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Amazon Prime Day 2024: Deals to shop ahead of Prime Day and everything we know about the summer sale

Amazon Prime Day 2024 is coming soon, and if history is any indication, it will bring a swath of discounts on everything from gadgets to clothes to household necessities. If you’re a Prime member, you’ll have access to all of the Amazon Prime Day deals, which is great in theory, but it will... Continue reading at Engadget

[ Engadget | 2024-06-20 15:00:37 UTC ]
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With Print Sales Up, These Were The Bestselling Books in May 2024

Print book sales were up in May, books by Stephen King, Kristin Hannah, Emily Henry, and Dr. Seuss. Check out the top 10 books sold in the adult and children's markets. Continue reading at Book Riot

[ Book Riot | 2024-06-20 13:30:00 UTC ]
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Print Book Sales Rose 5% in May

After a lackluster start to the year, unit sales of print books have improved in recent months, and were up 5% in May over a year ago at outlets that report to BookScan. A BookScan analyst said that if current trends last, summer sales could top those in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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Circana: US Print Book Sales Up 3 Million Units in May 2024

In May 2024, Circana BookScan reports, the US print book market was 5 percent higher than it was in May 2023. The post Circana: US Print Book Sales Up 3 Million Units in May 2024 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-18 20:54:13 UTC ]
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Amazon Prime Day 2024: The best deals to shop ahead of Prime Day and everything to know about the sale in July

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[ Engadget | 2024-06-18 16:00:37 UTC ]
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Sales of Religion Books Stay Hot

Strong demand for hardcover titles helped to drive up sales of religion books 38% in April over a year ago, according to the AAP's most recent StatShot report. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Publishing Industry Sales Were Hot in April

April was far from the cruelest month for book sales, with the 1,277 publishers that report results to AAP’s StatShot program showing a 18.3% increase over April 2023 following a flat first quarter. Every major category posted an increase over a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
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Amazon Prime Day 2024: Deals to shop ahead of Prime Day and everything we know about the sale in July

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[ Engadget | 2024-06-14 16:00:36 UTC ]
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[ Engadget | 2024-06-13 17:21:33 UTC ]
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[ Engadget | 2024-06-12 14:55:47 UTC ]
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[ Engadget | 2024-06-11 14:28:43 UTC ]
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Picador to Reissue the Works of Roberto Bolaño Starting in September

Beginning this fall, Picador will reissue the majority of Chilean author Roberto Bolaño’s catalog in English translations in a "major repackaging program," starting with 'By Night in Chile,' 'The Return,' and 'Antwerp.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-10 04:00:00 UTC ]
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[ Engadget | 2024-06-06 19:28:08 UTC ]
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Costco May Restrict Book Sales to the Holidays

Costco has been pulling back from book sales for years, hurting the publishing industry. Now, the company reportedly plans to primarily limit book sales to the holiday season, from September to December. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-06 04:00:00 UTC ]
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Digital Sales Boost Religion Results in First Quarter

Sales of religion books increased 5.2% in the first quarter of 2024, picking up where things left off last year, when religion book sales led all publishing sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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U.S. Audiobook Sales Hit $2 Billion in 2024

The audiobook market in the United States is steadily growing, the Audio Publishers Association reports, with revenue increasing by 9% to $2 billion in 2023 and 38% of American adults having listened to an audiobook in the last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-03 04:00:00 UTC ]
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