Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
News tagged with: #product launches #bud light #fourth quarter #wieden kennedy #super bowl #nielsen

Other Publishing stories related to: ' Bud Light Seltzer is in the works amid hard seltzer sales craze '

Print Book Sales Improved Last Week, But Still Fell 4%

Unit sales for print books had their best weekly performance since mid-June, in part thanks to Stephen King, but still fell 4% from a year ago. Once again, sales were down in all categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #stephen king

Drew Barrymore is dropped as National Book Awards host amid writers' strike controversy

The National Book Foundation has rescinded Drew Barrymore's invitation to host the National Book Awards while her show tapes amid the Hollywood strikes. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-09-12 23:23:20 UTC ]
More news stories like this | News stories tagged with: #drew barrymore #national book foundation

British Academy Names a Shortlist; Reports on Sales Impact

London's British Academy Book Prize reports on its 2022 winner's sales and rights deals as it releases its 2023 nonfiction shortlist. The post British Academy Names a Shortlist; Reports on Sales Impact appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-12 12:57:48 UTC ]
More news stories like this | News stories tagged with: #rights deals #book prize

These tools from Arthur Brooks and Oprah Winfrey will help you get happier at work

Try the emotional self-management tools from their new book, ‘Build the Life You Want,’ to create a culture of shared growth and happiness. The best advice I’ve received about being myself came from happiness expert Arthur Brooks. While he explained the PANAS test—which measures your Positive... Continue reading at Fast Company

[ Fast Company | 2023-09-12 05:30:00 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #ve received #book written

PRH Updates Hybrid Work Policy, Plans to Shrink Headquarters

Penguin Random House will "encourage employees to go to the office more frequently" without mandating company-wide in-person attendance. The publisher will also "change" its current office space and "reduce our footprint at 1745 Broadway" beginning this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin random house

Indigo Loses CEO, Reports Sales Drop, Relaunches Website

Peter Ruis has resigned as CEO of Indigo Books & Music, a position he held for a year. The news comes after the retirement of founder Heather Reisman, a boardroom shake-up, and a destructive cyber attack that impacted sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-11 04:00:00 UTC ]
More news stories like this |

‘Provocative’ new book to showcase four decades of Hilary Mantel’s work

The wide-ranging collection A Memoir of My Former Self: A Life in Writing features subjects from her health struggles to Robocop and has been announced a year after the author’s deathA collection of journalistic writing by Hilary Mantel is to be published next month, just over a year after the... Continue reading at The Guardian

[ The Guardian | 2023-09-07 05:00:18 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #broad range #young woman #saudi arabia #tudor england #memoir

Print Book Sales Fell Again Last Week

Unit sales of print books fell 7.9% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Sales were down in all categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #circana bookscan

The quintessential California bookseller behind City Lights gets his moment

Van Nuys native Paul Yamazaki, a longtime veteran of San Francisco landmark City Lights, will receive a lifetime honor at the National Book Awards next month. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-09-06 14:00:49 UTC ]
More news stories like this | News stories tagged with: #city lights #bookseller

Claire Keegan: ‘I can’t explain my work. I just write stories’

The much-acclaimed Irish author of Small Things Like These on her quietly devastating new story and why George Saunders wouldn’t read it aloud for a podcastClaire Keegan’s five books to date run to just 700 pages and some 140,000 words. “I love to see prose being written economically,” she tells... Continue reading at The Guardian

[ The Guardian | 2023-09-02 17:00:10 UTC ]
More news stories like this | News stories tagged with: #decade ago #creative writing #things happen #devastating effect #stay quiet #irish author

Losing Streak for Print Book Sales Drags On

With the adult fiction and nonfiction categories posting declines of 9% and 6%, respectively, unit sales of print books fell 6.1% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult fiction #circana bookscan #print book

A Slimmer Quarto Group Sees Sales and Earnings Fall

The combination of its decision to streamline its business and softer industry sales resulted in revenue at Quarto Group falling 16% in the first half of 2023, to $52 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #earnings fall #quarto

Nothing Was Pretty About Print Book Sales Last Week

The release of the second season of 'The Summer I Turned Pretty' on Amazon Prime gave a small boost to the Jenny Han novels that the series is based on last week, but it wasn't enough to stop a 7.1% drop in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #turned pretty #1% drop #print book

Religion Book Sales Slipped 1.2% in First Half of 2023

The 1.2% decline was largely driven by a 4.1% drop in sales for hardcovers in the first six months of 2023, according to figures released by the AAP. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #2% decline #largely driven #1% drop #figures released

'Friday Night Lights' Author Torches ChatGPT-Assisted Iowa Book Ban

H.G. "Buzz" Bissinger said whoever decided to use the software to pull his book from the Mason City school district is a "complete idiot." Continue reading at The Huffington Post

[ The Huffington Post | 2023-08-18 15:13:40 UTC ]
More news stories like this | News stories tagged with: #complete idiot

#BookTok Helped Book Sales Soar. How Long Will That Last?

In July, for the first month ever, sales from the roughly 180 BookTok authors BookScan follows fell from the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #prior year #bookscan

Print Book Sales Fell in All Categories Last Week

Unit sales of print books struggled again last week, falling 7.6% compared to the week ended August 13, 2022. The decline in adult fiction continued, with sales off 9.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #6% compared

Ben Greenberg Named EIC Amid Changes at Random House

With the upcoming retirement of senior v-p and deputy publisher of Random House Tom Perry, Greenberg has been promoted to editor-in-chief and Hilary Redmon will succeed Greenberg as editorial director of nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming retirement #deputy publisher #random house

Bookstore Sales Rose Nearly 7% in First Half of 2023

Despite a dip in June, sales increased 6.9% at bookstores during the first six months of 2023 over last year, rising to $3.86 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-15 04:00:00 UTC ]
More news stories like this |