Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied.  We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
News tagged with: #product launches #bud light #fourth quarter #wieden kennedy #super bowl #nielsen

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Marc Jaffe, Editor Whose Work Spanned Nearly a Century, Dies at 102

The former editorial director of Bantam and Ballantine and founder of Villard Books at Random House and an eponymous imprint at Houghton Mifflin, whose long and storied career in trade book publishing lasted into his final hours, died on December 31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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East Coast, Southern, and Chain Bookstores Report Strong Holiday Sales

Stores on the East Coast, in the South, and two chains, Half-Price Books and Kinokuniya, reported strong sales over the holidays and through much of 2023. Romantasy, prize winners and nominees, and books promoted on social media continue to dominate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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In Tbilisi: Bookseller Tamara Megrelishvili on Sales Trends

Tamara Megrelishvili, founder of Georgian bookstore Prospero's talks about the impact of diminished tourism, war, and political unease. The post In Tbilisi: Bookseller Tamara Megrelishvili on Sales Trends appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-10 17:45:34 UTC ]
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Circana BookScan: A Holiday-Season Boost in US Print Sales

Circana Bookscan reports that in week 51 in the U.S., 31 million print books were sold, marking a 1-percent holiday season growth over 2022. The post Circana BookScan: A Holiday-Season Boost in US Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-10 14:11:58 UTC ]
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Publishing Industry Sales Rose 1.8% in October

Results were buoyed by strong sales in higher education course materials, which were up 17.9%, and at religious presses, which saw a 12.2% bump, in conjunction with a 1.5% increase in sales of adult books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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China Bestsellers: ‘Three-Body’ News and November Sales

Our exclusive November bestseller lists in China saw boosts from annual 'Double 11' sales and a new interest in traditional Chinese medicine. The post China Bestsellers: ‘Three-Body’ News and November Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-08 17:36:42 UTC ]
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Print Book Sales Fell 2.6% in 2023

A 1.7% increase in sales in the fourth quarter kept the drop at 2.6% for the year, overcoming a 4.1% drop during the first nine months. Smaller than expected losses in sales of books for adults helped to offset plunges in the children’s sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
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Print Sales Rose 5.8% in Christmas Week

The holiday sales period ended on a high note with unit sales of print books increasing 5.8% over the week ended December 24, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
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Holiday Book Sales Slip Again

For the second consecutive week, gains in adult and young adult fiction were not enough to offset declines in all other categories, resulting in a 2.9% decline in unit sales of print books last week from the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-21 05:00:00 UTC ]
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A One Piece anime remake is in the works from Netflix and Wit Studio

Right now’s a really good time to be a One Piece fan. Netflix announced on Sunday that it’s working with Wit Studio — the animation studio behind the early seasons of Attack on Titan and Vinland Saga — for a new anime adaptation of the long-running series. It’ll start fresh from the East Blue... Continue reading at Engadget

[ Engadget | 2023-12-17 22:14:11 UTC ]
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The End of the Holiday Print Book Sales Streak

Sales of Liz Cheney's new book got off to a good start and three titles by Rebecca Yarros continued to be hot, but print sales dipped 1.1% last week from a year ago. The decline put an end to two weeks of higher sales over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
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Sales Rose at PRH During a Difficult Year, Says CEO Nihar Malaviya

PRH global CEO Nihar Malaviya thanked employees in a memo for their efforts during a year which saw sales rise over 2022 despite the host of internal challenges the world's largest trade publisher faced in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
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Publishing Sales Up Just a Smidge Through First Nine Months of 2023

Publishing stayed roughly flat in the first nine months of 2023, inching up 0.8% at the 1,225 publishers that report to the Association of American Publishers' monthly StatShot program over the comparable period in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
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Dhonielle Clayton Is Working to Make the Book World More Diverse

Her solution? A packaging business that sells ideas for commercial genre fiction featuring characters from broadly diverse backgrounds. Continue reading at The New York Times

[ The New York Times | 2023-12-10 10:00:31 UTC ]
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Holiday Book Sales Have Another Good Week

Holiday sales of print books followed a small increase over Thanksgiving week with a 4.2% gain last week over the week ended December 3, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-07 05:00:00 UTC ]
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When Eye-Reading Just Isn’t Working

Here are some ways to keep reading when your eyes just don't want to cooperate, even if you don’t have access to audiobook versions. Continue reading at Book Riot

[ Book Riot | 2023-12-06 11:32:00 UTC ]
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Suzanne Collins, Rebecca Yarros Drove Print Book Sales Up over Thanksgiving

Titles in the Hunger Games and Empyrean series sold in big numbers last week, leading to a 1.4% increase in sales of print books over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print book #print books #4% increase #big numbers #hunger games #suzanne collins


The best Cyber Monday deals for 2023 that are still going: Shop sales from Apple, Sonos, Google, Anker and more

Cyber Monday is almost over but the deals are not yet gone. There are still a number of great tech deals out there, so if you're a little late to the holiday shopping frenzy that has been the past few days, fear not. You can still save on gadgets from Apple, Sonos,... Continue reading at Engadget

[ Engadget | 2023-11-27 23:00:03 UTC ]
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Audible Cyber Monday sale brings a Premium Plus membership down to $6 for the first four months

Today is the last day to get an Audible subscription at a discounted rate for the holidays. A Cyber Monday deal on the audiobook subscription service brings a Premium Plus membership down to just $6 per month for the first four months — that's more than half off the... Continue reading at Engadget

[ Engadget | 2023-11-27 18:30:45 UTC ]
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The Meta Quest 2 VR headset is still on sale in an Amazon Black Friday deal

Good things come to those who wait, and if you decided to hold off on buying the Meta Quest 2 when it was discounted by $50 as part of Amazon’s early Black Friday sale, your patience is about to be rewarded. Now that Black Friday has come and gone, not only is the... Continue reading at Engadget

[ Engadget | 2023-11-25 15:47:52 UTC ]
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