Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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The wide-ranging collection A Memoir of My Former Self: A Life in Writing features subjects from her health struggles to Robocop and has been announced a year after the author’s deathA collection of journalistic writing by Hilary Mantel is to be published next month, just over a year after the... Continue reading at The Guardian
[ The Guardian | 2023-09-07 05:00:18 UTC ]
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Unit sales of print books fell 7.9% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Sales were down in all categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
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Van Nuys native Paul Yamazaki, a longtime veteran of San Francisco landmark City Lights, will receive a lifetime honor at the National Book Awards next month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-09-06 14:00:49 UTC ]
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The much-acclaimed Irish author of Small Things Like These on her quietly devastating new story and why George Saunders wouldn’t read it aloud for a podcastClaire Keegan’s five books to date run to just 700 pages and some 140,000 words. “I love to see prose being written economically,” she tells... Continue reading at The Guardian
[ The Guardian | 2023-09-02 17:00:10 UTC ]
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With the adult fiction and nonfiction categories posting declines of 9% and 6%, respectively, unit sales of print books fell 6.1% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-31 00:00:00 UTC ]
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The combination of its decision to streamline its business and softer industry sales resulted in revenue at Quarto Group falling 16% in the first half of 2023, to $52 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-30 04:00:00 UTC ]
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The release of the second season of 'The Summer I Turned Pretty' on Amazon Prime gave a small boost to the Jenny Han novels that the series is based on last week, but it wasn't enough to stop a 7.1% drop in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-24 04:00:00 UTC ]
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The 1.2% decline was largely driven by a 4.1% drop in sales for hardcovers in the first six months of 2023, according to figures released by the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-22 04:00:00 UTC ]
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H.G. "Buzz" Bissinger said whoever decided to use the software to pull his book from the Mason City school district is a "complete idiot." Continue reading at The Huffington Post
[ The Huffington Post | 2023-08-18 15:13:40 UTC ]
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In July, for the first month ever, sales from the roughly 180 BookTok authors BookScan follows fell from the prior year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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With the upcoming retirement of senior v-p and deputy publisher of Random House Tom Perry, Greenberg has been promoted to editor-in-chief and Hilary Redmon will succeed Greenberg as editorial director of nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Unit sales of print books struggled again last week, falling 7.6% compared to the week ended August 13, 2022. The decline in adult fiction continued, with sales off 9.6%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Despite a dip in June, sales increased 6.9% at bookstores during the first six months of 2023 over last year, rising to $3.86 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-15 04:00:00 UTC ]
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Here's your chance to stock up on hardcovers on the cheap! Barnes & Noble's 50% hardcover sale is on now. Continue reading at Book Riot
[ Book Riot | 2023-08-11 20:01:51 UTC ]
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In another week in which sales in all categories fell, unit sales or print books declined 8.3% at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-10 04:00:00 UTC ]
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Jane Friedman claims she had to fight against Amazon’s refusal to remove the misattributed titles because she had not trademarked her nameFive books for sale on Amazon were removed after author Jane Friedman complained that the titles were falsely listed as being written by her. The books, which... Continue reading at The Guardian
[ The Guardian | 2023-08-09 14:28:36 UTC ]
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The tech company’s latest proposal about generative AI turns copyright law on its head, and could especially hurt smaller content creators, say expertsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastPublishers should... Continue reading at The Guardian
[ The Guardian | 2023-08-08 23:00:40 UTC ]
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Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
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A ton of Dungeons and Dragons hardcover rulebooks are on sale today for 40%-60% off, from the basics to the more advanced. Continue reading at Book Riot
[ Book Riot | 2023-08-08 13:39:26 UTC ]
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Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age
[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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