Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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Due to some reporting problems with the January data in the trade segment, the AAP has issued revised sales for the adult and children’s/young adult categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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Knopf is putting lots of marketing muscle behind "City on Fire," a 900-page first novel by Garth Risk Hallberg, for which the publisher is building bookseller interest well before its October pub date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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In Romania, online sales now account for 20% of the $110 million book market, with interest in ebooks and English-language titles also on the rise. The post Romania’s Online, English Book Sales on the Rise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-01 00:00:00 UTC ]
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Early copy of Antoine de Saint-Exupéry’s classic story features drawing and note of thanks to Dorothy Barclay, a reporter’s assistant who helped him estimate for the number of stars visible from Earth“I am concerned with matters of consequence,” declares the star-gazing businessman whom Antoine... Continue reading at The Guardian
[ The Guardian | 2015-05-01 00:00:00 UTC ]
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Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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Sales of adult trade books rose 0.6% in January 2015, compared to January 2014, according to AAP’s StatShot program. Meanwhile, sales of children’s/young adult books slipped 1.6%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-29 00:00:00 UTC ]
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The BBC’s highly successful adaptation of Winston Graham’s Poldark series has given a major boost to print sales of the series. The TV drama, starring Aidan Turner and Eleanor Tomlinson in the title roles of Ross and Demelza Poldark, finished its first run last night (Sunday 26th April). Pan... Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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High court backs Hachette against Hesperus Press, British publisher of Jonas Jonasson’s The 100-Year-Old Man, after claims of missing royalty paymentsThe high court has ordered the British publisher of Jonas Jonasson’s smash-hit novel The 100-Year-Old Man Who Climbed Out of the Window and... Continue reading at The Guardian
[ The Guardian | 2015-04-27 00:00:00 UTC ]
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House of Illustration is partnering with Curved House Kids, which promotes visual literacy skills among primary school children, to offer families in Islington the chance to publish their own book. Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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The publishing industry is constantly evolving with improved workflows and processes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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With no new hits, sales of juvenile fiction print books fell 46% last week compared to the same week in 2014, while sales of juvenile nonfiction dropped 39%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-23 00:00:00 UTC ]
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Connect Books has delivered a “much improved” operational performance in the last six months, although sales were down 3% to £103.4m. The Norwich-based company, which comprises Bertrams, Dawson Books and Wordery, also saw its underlying operational profit decrease by 18.6% to £1.9m compared to... Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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Michel Laub, one of Granta’s Best of Young Brazilian Novelists, and Thomas Harding, a shortlisted author for the 2013 Costa Book Award, are the first joint winners of the 2015 JQ Wingate Prize. The winners were announced yesterday evening (20th April) at the Jewish Community Centre London JW3... Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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New titles from popular pastors Adam Hamilton and Pete Wilson are among notable spirituality and religion books releasing in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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The sale of books and magazines fell by about $3 million in 2014 compared to 2013 at Books-A-Million, the retailer disclosed in its recently filed 10-K report. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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Gannett, the media company that is spinning off its publishing business, said Tuesday it'll run its broadcasting and digital units under the new corporate name TEGNA. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-21 00:00:00 UTC ]
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The noted Italian writer Primo Levi (1919–1987), an Auschwitz survivor and the author of such acclaimed works as "If This Is a Man and The Periodic Table," is sometimes referred to as a Holocaust writer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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According to preliminary estimates released by the U.S. Census Bureau, bookstore sales fell 2.2% in February compared to February 2014, dropping to $716 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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Publishers risk losing sales and “consigning themselves to the past” if they ignore subscription services, providers have warned. Speaking to The Bookseller Daily, subscription companies Scribd, Blloon, Mofibo and Bookmate have moved to counter recent criticism of the model. Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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[Sponsored Content] Publishers are always looking for unique ways to increase mobile app subscribers—especially paid ones. The post New Freemium Model Increases In-App Sales by 48% appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-14 00:00:00 UTC ]
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