Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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The author of Alternadad and Downward-Facing Death shares how his habits help him work at a healthy clip.Neal Pollack is the author of nine books, a three-time Jeopardy champion, a musician, and a yoga instructor. His newest novel Repeat is "a romantic comedy with some time travel in it," as he... Continue reading at Fast Company
[ Fast Company | 2015-04-13 00:00:00 UTC ]
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Simon & Schuster has promoted Gill Richardson to the role of sales director, as Elv Moody steps down from the position of editorial director of children's fiction. Continue reading at The Bookseller
[ The Bookseller | 2015-04-11 00:00:00 UTC ]
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The old entertainment industry adage “the show must go on” might as well be the motto of L.A. Theatre Works, which has grown from a small theater group doing workshops with prison inmates to a vast company that produces an array of audio projects Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Oyster, The "Spotify For Books," Is Taking On Amazon With E-Book Sales Continue reading at Fast Company
[ Fast Company | 2015-04-08 00:00:00 UTC ]
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Print book sales in Canada last year remained even at 52 million total units, but the total dollar value was down by about C$16 million to C$934 million compared to 2013, according to a new report from BookNet Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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Penguin Random House delivered a "strong performance in its first full year after the merger", media group Bertelsmann has said. Penguin Random House chief executive Markus Dohle said the combined businesses had "made a powerful statement: We are stronger together" describing 2014 as "a... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
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Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I wake up, I'll meditate, and then I'll read something. I try to wake up 45... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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With comp store sales up 0.4% in the year, total revenue at Books-A-Million rose 0.8% over the previous year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-30 00:00:00 UTC ]
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Creators of the Clean Reader app will no longer sell books after receiving complaints from authors that their works were being altered without permission. The post UK Authors Force Clean Reader App to Stop Some Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-30 00:00:00 UTC ]
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In what's being described as a "cooperative publishing arrangement," Down East and Dispatch, two regional titles serving the the state of Maine, have agreed to merge their sales teams to cross-sell the two brands. The post Regional Maine Titles Down East and Dispatch Merge Sales Teams appeared... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-27 00:00:00 UTC ]
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Revenue at Scholastic rose 2% in the third quarter, but a number of one-time charges led to a net loss of $22.1 million compared to a loss of $12.1 million in last year’s third quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
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I was surprised to discover how satisfying a two-person phone-text book club could be. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-25 00:00:00 UTC ]
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Notable spirituality and religion titles in April include a new book from Pope Francis and the latest self-help from perennial bestseller Joyce Meyer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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A new task force for libraries, which met for the first time last week, will focus its attention on sharing best practice between councils, promoting the role of digital and shaping a workforce for the future. One of the key aims of the Leadership for Libraries task force will be to highlight... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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The AAP reports book sales for 2014 rose 4.9% to $15.72 billion compared to 2013, driven by children’s and YA books, up 20.8% to $1.9 billion for the year. The post Children’s and Young Adult Drive Book Sales for 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-13 00:00:00 UTC ]
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Driven by gains in the children’s/young adult and K–12 instructional materials segments, publishers’ sales hit $15.72 billion in 2014, up 4.9% over the previous year, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Matt Sumell, author of the exceptional "Making Nice," on writing as an "emotionally expensive" undertaking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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E-books in the US “resumed their growth” in 2014, with net revenue up 4.7% year-on-year to $1.58bn, according to data from the Association of American Publishers (AAP). The AAP’s StatShot showed that overall aggregated net revenues for publishers were up 4.9% in 2014 to $15.7bn, compared to... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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Total revenue for the 1,209 publishers who submit figures to the AAP’s StatShot program rose 4.9% in 2014. The increase was led by the children’s/young adult segment, while sales of adult books fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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