Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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Recent bestselling comics series like Sex Criminals, Batgirl and Lumberjanes have something in common—enthusiastic support from the Valkyries, an international networking group exclusively organized for women who work in comic shops. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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In all, 10,637attended, the lowest attendance since 2012, when 9,929 gathered in Dallas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-05 00:00:00 UTC ]
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Simon & Schuster has created a director of global digital and online sales role based in the US to apply a global approach to sales and marketing across its businesses worldwide. Colin Shields, who headed up the publishers’ digital sales, has been promoted to the newly created position of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Sales of adult trade books fell 7.8% in November compared to November 2013, while sales in the children/young adult segment rose 14.1%, according to AAP’s StatShot statistics program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
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Dave Epstein has been promoted to v-p of retail sales, and will oversee sales of both adult and children's books to all traditional retail accounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
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Poland's top online bookstore, Merlin.pl, is up for sale, and many believe this is that of consolidation in a saturated Polish online marketplace. The post Poland’s Top Online Bookseller For Sale, Consolidation Looms appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-03 00:00:00 UTC ]
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Independent booksellers have long had an outsized impact on books from indie publishers and university presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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The Millbrook, N.Y., bookstore, toy store, and art gallery, which opened on New Year’s Day 1988, is the latest indie to go on the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-29 00:00:00 UTC ]
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'Light' came out months ago but is holding its own on bestseller lists among newer releases such as 'The Girl on the Train' by Paula Hawkins. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-29 00:00:00 UTC ]
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For the full year, sales increased 20% to $88.99 billion at Amazon, but the company had a net loss in the year of $241 million compared with net income of $274 million in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-29 00:00:00 UTC ]
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Apple has recorded a quarterly net profit of £18bn for its first fiscal quarter, said to be the biggest ever for a public company. The company’s results, for the quarter ending 27th December 2014, also showed quarterly revenue of £74.6bn, up 29% from $57.6bn in the same period the year... Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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After three weeks of declines at the start of 2015, the print book market has bounced back, with sales up 3.5% week-on-week and tills ringing in £23.2m across 2.9m book sales. In the seven days ending 24th January, sales jumped 3.5% with book buyers spending just over £794,000 more last week... Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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Sales of Scotland’s first pro-independence daily paper falls to 15,000 – a quarter that of launch edition – but publishing group remains committed to investing in the titleSales of the National have fallen below 20,000 as the novelty of Scotland’s first pro-independence daily newspaper appears... Continue reading at The Guardian
[ The Guardian | 2015-01-27 00:00:00 UTC ]
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WH Smith has released its interim results covering the Christmas period, revealing that group sales were down 2% like-for-like. As usual, WH Smith Travel performed better than its High Street stores, with like-for-like sales up 2% and total sales up 7%, with particular improvements at large... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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Egmont Publishing, which put its U.S. division up for sale in October, has announced plans to close the unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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Led by strong gains in print formats, sales of adult trade books rose 10.9% in October over October 2013, while sales of children/young adult sales increased 16.5%, according to figures released in AAP’s monthly StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-20 00:00:00 UTC ]
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Has the editor of The Bookseller compared the fall of print sales of adult fiction since 2009 by more than £150m with the massively declined budgets of public libraries over the same five-year period (The writing’s on the wall for adult fiction in print, 14 January). This is also conditioned by... Continue reading at The Guardian
[ The Guardian | 2015-01-19 00:00:00 UTC ]
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Hundreds of Britons queue overnight to buy first copies of satirical weekly to be published since last week’s Paris attacks• Charlie Hebdo ‘survivors’ issue reviewedHundreds of people queued for hours outside newsagents and bookshops across the UK to buy copies of the first issue of Charlie... Continue reading at The Guardian
[ The Guardian | 2015-01-16 00:00:00 UTC ]
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November bookstore sales fell 2.5%, to $736 million from $755 million in November 2013, according to preliminary estimates released Wednesday morning by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-14 00:00:00 UTC ]
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As HarperCollins' integration of Harlequin moves forward, HC announced that it will be making Harlequin UK (HUK) a division of its U.K. business, while in North America it will align HC's and Harlequin's sales forces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-14 00:00:00 UTC ]
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