The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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The Post’s extensive reporting found numerous failures in political systems and security before, during and after the Jan. 6, 2021, riot. Continue reading at The Huffington Post
[ The Huffington Post | 2022-05-10 10:22:14 UTC ]
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This faithful Netflix adaptation of a popular webcomic and graphic novel tells a heartwarming boy-meets-boy tale through live action and animation. Continue reading at The New York Times
[ The New York Times | 2022-05-09 20:44:12 UTC ]
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In March 2021, my mother, Nancy Bourne, a lifelong nonsmoker, died of lung cancer. Two weeks before that, though, as she cycled in and out of hospital wards, she was on her laptop sending off a flurry of query letters to literary agents asking for their help in selling her first novel. Six... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-06 08:52:38 UTC ]
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With all categories except adult fiction posting declines, unit sales of print books fell 6.1% in the week ended Apr. 30, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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The MSNBC counter-terrorism expert and former US navy servicemember discusses his decision to take up arms in UkraineMalcolm Nance, MSNBC’S former military and counter-terrorism expert, is always fighting someone.As a personal and professional acquaintance of Nance, I wasn’t the least bit... Continue reading at The Guardian
[ The Guardian | 2022-04-29 10:00:38 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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Two new books — "For the Love of Pets” and “Where They Purr” — remind us that a little indulgence goes a long way when it comes to co-existing with our four-legged housemates. Continue reading at The Washington Post
[ The Washington Post | 2022-04-23 11:00:00 UTC ]
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'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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Today’s edition of Daily Deals is sponsored by ThriftBooks. Receive a FREE BOOK credit with a pre-order of Book Lovers by Emily Henry.`Receive a FREE BOOK credit with a pre-order of BOOK LOVERS by Emily... Continue reading at Book Riot
[ Book Riot | 2022-04-19 15:25:41 UTC ]
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Confession time: I’d never read any John LeCarré until after I’d seen the 2011 film of Tinker Tailor Soldier Spy. It’s a brilliant movie, and one that sent me scuttling to read the Karla trilogy and then watch the two excellent Alec Guinness adaptations. After devouring the first two episodes of... Continue reading at Engadget
[ Engadget | 2022-04-07 16:00:47 UTC ]
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#book series
‘Let’s Not Do That Again’ is a political comedy of manners starring a Selina Meyer’s stand-in Continue reading at The Washington Post
[ The Washington Post | 2022-04-06 12:00:18 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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Bestselling author Shauna Niequist reflects on upheaval, her evolving faith, trauma, and healing in her sixth book, I Guess I Haven’t Learned That Yet (Zondervan, Apr. 12). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-21 04:00:00 UTC ]
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The best YA ebook deals, sponsored by Get Underlined.`Get... Continue reading at Book Riot
[ Book Riot | 2022-03-19 10:00:00 UTC ]
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#ya book
Hogwarts Legacy will arrive on PC, PlayStation 4, PS5, Xbox One and Xbox Series consoles in holiday 2022. Hogwarts Legacy was announced in late 2020 and it was originally due to come out in 2021, but was later delayed to 2022. The "holiday" timeframe is one step closer to an actual release... Continue reading at Engadget
[ Engadget | 2022-03-17 21:18:58 UTC ]
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PW spoke with Danielle Borasky, v-p of NoveList, about the vision behind Learn with NoveList and why it’s the essential platform for today’s library staff. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
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Fake identities serve as fascinatingly persistent plot devices because we all, at some point, desire to reinvent ourselves in pursuit of existential liberation or deception, curiosity or fantasy or survival. In one of the most canonical examples of this genre, Patricia Highsmith’s The Talented... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-15 08:49:43 UTC ]
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A live-action adaptation of the Theodosia series by Robin L. LaFevers will begin streaming on HBO Max starting March 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
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Don Winslow says the strategy is simple and obvious, and it could mean they'll never be held accountable. Continue reading at The Huffington Post
[ The Huffington Post | 2022-03-04 08:35:08 UTC ]
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