The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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With Amazon Prime Day only a few days away, the early deals are in full swing. Prime members can pick up things like Echo Dots, Kindles, Fire TV devices and more for less right now, while anyone can pick up the latest Apple TV 4K for one of the best prices we've seen. Roku has also discounted... Continue reading at Engadget
[ Engadget | 2022-07-08 15:45:42 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Mat Johnson’s latest book delivers a biting satire of American politics and class issues — from the vantage point of outer space. Continue reading at The Washington Post
[ The Washington Post | 2022-06-22 13:00:32 UTC ]
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New and upcoming books by Rhys Bowen, Kate Forsyth and others imagine the heroic efforts of everyday people during World War II Continue reading at The Washington Post
[ The Washington Post | 2022-06-20 14:33:02 UTC ]
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If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget
[ Engadget | 2022-06-17 15:30:52 UTC ]
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Sunny summer days are on the horizon and so is love in Jenny Han's 2009 book turned screen adaptation of 'The Summer I Turned Pretty.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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James Burrows, who directed "Cheers," "Friends" and "Frasier," among many other television series, looks back on his career. Continue reading at The Washington Post
[ The Washington Post | 2022-06-11 12:00:00 UTC ]
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“In a perversion of all laws of the universe, I’m about to read my father a story before bedtime.” Séamas O’Reilly on reading his memoir to the man who taught him to love books (and skipping over the hardest bits). | Lit Hub Memoir Lousy at first impressions: When tomatoes made their debut in... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-11 10:30:34 UTC ]
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The best-selling author crossed paths with John Grisham and Pat Conroy early in his career. Here’s what they taught him. Continue reading at The New York Times
[ The New York Times | 2022-06-09 09:00:14 UTC ]
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Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut... Continue reading at The Guardian
[ The Guardian | 2022-06-08 05:00:14 UTC ]
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Nora Roberts shows her colors with 'Nightwork,' the #5 book in the country. Plus Jennifer L. Armentrout wins 'The War of Two Queens,' and Chris Pavone spends 'Two Nights in Lisbon.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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Mindy Kaling’s Amazon imprint buys a novel by Sonali Dev, Ethelene Whitemire sells a narrative nonfiction work to Viking, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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The Frankfurt Publishers Training Program from the Taipei International Book Exhibition is offered in both in-person and digital formats. The post Taipei’s Frankfurt Publishers Training Program Online and Live June 6 and 7 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-02 17:36:48 UTC ]
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The sixth installment in the AAPI Communities in Conversation series, featuring Malaka Gharib, author of 'I Was Their American Dream,' is now set for Tuesday, June 14, 2022, at 1:00 pm ET. Register here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-27 04:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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The spring sales trend of weekly declines of about 6% continued last week, with unit sales of print books dropping 6.4% compared to the week ended May 22, 2021, at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-26 04:00:00 UTC ]
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Since the end of the Easter shopping season, unit sales of print books have followed a fairly regular weekly path, falling by roughly 6% compared to a year ago. That was the result again last week when sales dropped 6.9% from the week ended May 15, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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Available at indies bookstores and local libraries everywhere! * Phil Klay, Uncertain Ground (Penguin Press) “An introspective collection of essays … Klay’s reassuring voice offers truth, hope, and ways forward during a challenging, polarized period in America.” –Booklist Maggie Shipstead, You... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-17 13:43:51 UTC ]
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It seems Black Mirror is making a comeback. Three years after the fifth season of the sci-fi anthology series arrived, Variety reports that Netflix has greenlit a sixth season.Details are scant for now, though it seems casting is in progress for a season that's expected to have more episodes... Continue reading at Engadget
[ Engadget | 2022-05-16 14:22:10 UTC ]
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