Broadcast autopsy: 6 things we learned from digging in the guts of the 2018-19 TV season

The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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6 works of historical fiction highlight resilience amid war

New and upcoming books by Rhys Bowen, Kate Forsyth and others imagine the heroic efforts of everyday people during World War II Continue reading at The Washington Post

[ The Washington Post | 2022-06-20 14:33:02 UTC ]
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The Apple TV 4K drops to $130, plus the rest of the week's best tech deals

If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget

[ Engadget | 2022-06-17 15:30:52 UTC ]
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TV Alert: 'The Summer I Turned Pretty'

Sunny summer days are on the horizon and so is love in Jenny Han's 2009 book turned screen adaptation of 'The Summer I Turned Pretty.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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Fans of Must See TV need this must-read memoir

James Burrows, who directed "Cheers," "Friends" and "Frasier," among many other television series, looks back on his career. Continue reading at The Washington Post

[ The Washington Post | 2022-06-11 12:00:00 UTC ]
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Lit Hub Weekly: June 6-10, 2022

“In a perversion of all laws of the universe, I’m about to read my father a story before bedtime.” Séamas O’Reilly on reading his memoir to the man who taught him to love books (and skipping over the hardest bits). | Lit Hub Memoir Lousy at first impressions: When tomatoes made their debut in... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-11 10:30:34 UTC ]
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Once a Literary Snob, Chris Pavone Learned From the Experts

The best-selling author crossed paths with John Grisham and Pat Conroy early in his career. Here’s what they taught him. Continue reading at The New York Times

[ The New York Times | 2022-06-09 09:00:14 UTC ]
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‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut... Continue reading at The Guardian

[ The Guardian | 2022-06-08 05:00:14 UTC ]
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This Week's Bestsellers: June 6, 2022

Nora Roberts shows her colors with 'Nightwork,' the #5 book in the country. Plus Jennifer L. Armentrout wins 'The War of Two Queens,' and Chris Pavone spends 'Two Nights in Lisbon.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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Book Deals: Week of June 6, 2022

Mindy Kaling’s Amazon imprint buys a novel by Sonali Dev, Ethelene Whitemire sells a narrative nonfiction work to Viking, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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Taipei’s Frankfurt Publishers Training Program Online and Live June 6 and 7

The Frankfurt Publishers Training Program from the Taipei International Book Exhibition is offered in both in-person and digital formats. The post Taipei’s Frankfurt Publishers Training Program Online and Live June 6 and 7 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-02 17:36:48 UTC ]
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Register Today for AAPI Communities in Conversation #6 Featuring Malaka Gharib, author of I Was 'Their American Dream'

The sixth installment in the AAPI Communities in Conversation series, featuring Malaka Gharib, author of 'I Was Their American Dream,' is now set for Tuesday, June 14, 2022, at 1:00 pm ET. Register here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-27 04:00:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Print Book Sales Fell 6% Again Last Week

The spring sales trend of weekly declines of about 6% continued last week, with unit sales of print books dropping 6.4% compared to the week ended May 22, 2021, at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-26 04:00:00 UTC ]
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Print Book Sales Fell 6% Last Week

Since the end of the Easter shopping season, unit sales of print books have followed a fairly regular weekly path, falling by roughly 6% compared to a year ago. That was the result again last week when sales dropped 6.9% from the week ended May 15, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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19 new books to savor this week.

Available at indies bookstores and local libraries everywhere! * Phil Klay, Uncertain Ground (Penguin Press) “An introspective collection of essays … Klay’s reassuring voice offers truth, hope, and ways forward during a challenging, polarized period in America.” –Booklist Maggie Shipstead, You... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-17 13:43:51 UTC ]
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A new 'Black Mirror' season is in the works after a long hiatus

It seems Black Mirror is making a comeback. Three years after the fifth season of the sci-fi anthology series arrived, Variety reports that Netflix has greenlit a sixth season.Details are scant for now, though it seems casting is in progress for a season that's expected to have more episodes... Continue reading at Engadget

[ Engadget | 2022-05-16 14:22:10 UTC ]
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Washington Post Wins Pulitzer Prize In Public Service Journalism For Jan. 6 Coverage

The Post’s extensive reporting found numerous failures in political systems and security before, during and after the Jan. 6, 2021, riot. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-10 10:22:14 UTC ]
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‘Heartstopper’ Is a TV Love Story With the Soul of a Comic

This faithful Netflix adaptation of a popular webcomic and graphic novel tells a heartwarming boy-meets-boy tale through live action and animation. Continue reading at The New York Times

[ The New York Times | 2022-05-09 20:44:12 UTC ]
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When You Learn Your Mother Was a Serious Writer Only After She’s Gone

In March 2021, my mother, Nancy Bourne, a lifelong nonsmoker, died of lung cancer. Two weeks before that, though, as she cycled in and out of hospital wards, she was on her laptop sending off a flurry of query letters to literary agents asking for their help in selling her first novel. Six... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-06 08:52:38 UTC ]
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