Broadcast autopsy: 6 things we learned from digging in the guts of the 2018-19 TV season

The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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TV measurement should include homes with no TVs, research group says

Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets.  Continue reading at Advertising Age

[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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Things (Some) Readers Find Annoying About Books and the Book World

Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot

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This Is Going to Hurt and The Responder lead in 2023 Bafta TV nominations

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[ The Guardian | 2023-03-22 07:43:06 UTC ]
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Book Riot’s SFF Deals of the Day for March 6, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

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PW Picks: Books of the Week, March 6, 2023

Our favorite books coming out this week include new titles from Theresa Runstedtler, Jenny Odell, and Mariana Mazzucato and Rosie Collington. Continue reading at Publishers Weekly

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Book Deals: Week of March 6, 2023

YA novelist Laurie Devore sells her adult debut to Avon, Del Rey buys a new novel and two backlist titles from Karen Lord, and more. Continue reading at Publishers Weekly

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This Week's Bestsellers: March 6, 2023

'I Have Some Questions for You' by Rebecca Makkai debuts at #4 on our hardcover fiction list. Plus 'The Housemaid' author Freida McFadden returns to divulge 'The Housemaid's Secret,' and John Patrick Green spins off his InvestiGators middle grade series. Continue reading at Publishers Weekly

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Roald Dahl is the last thing we should worry about on World Book Day | Frank Cottrell-Boyce

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Pearson Airport to limit flights during peak hours ahead of March Break, summer travel season

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‘Things are definitely opening up’: the rise of older female writers

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I built a $40 theremin to annoy friends and learn circuitry fundamentals

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Engadget Podcast: AI all the things!

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Why Winter is the Best Season for Reading

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Plex's latest feature lets you skip movie and TV show credits

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‘I broke out in a cold sweat’: could you stomach seeing your memories of bullying play out on TV?

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Lit Hub Weekly: February 6-10, 2023

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Overwatch 2's third season will let you turn Doomfist into One-Punch Man

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Book Riot’s SFF Deals for February 6, 2023

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