The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Knowledge is a lifelong pursuit, but finding time to read, study, and learn new things isn’t always easy. That’s why apps like Headway exist. It’s on sale now through July 17th during our version of Prime Day — Deal Days Summer 2023. Headway is a powerful learning app that helps you... Continue reading at PC World
[ PC World | 2023-07-13 08:00:00 UTC ]
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As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation
[ The Conversation | 2023-07-10 20:08:39 UTC ]
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Read on for news about Curiosity Ink Media and Dynamite Entertainment's Cats Vs Pickles books, Mad Cave's new licenses, new comic book programs for Hasbro's toy brands, 'Love You Forever''s recent collaboration with Drake and Nike, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-06 04:00:00 UTC ]
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Final industry estimates from the AAP show that sales of religious books fell 6% in 2022 from 2021, dropping to $1.27 billion last year from $1.35 billion in 2021. Digital audiobooks and hardcover sales fell 42% and 9.5%, respectively. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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Tudum, Netflix’s in-house mix of Comic Con and shareholder presentation, took place this weekend. The company used the moment to tease plenty of forthcoming projects, including its live-action remakes of One Piece and Avatar: The Last Airbender. It also showed off its adaptation of the Pulitzer... Continue reading at Engadget
[ Engadget | 2023-06-19 11:15:23 UTC ]
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Actor Elliot Page has the #8 book in the country with the memoir 'Pageboy.' Plus 'All the Sinners Bleed' author S.A. Cosby takes a leap of faith, and Lisa See invites readers into 'Lady Tan's Circle of Women.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-16 04:00:00 UTC ]
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Our favorite books coming out this week include new titles from Laura Lee Guhrke, Sarah Stewart Taylor, and Linda Kao. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-16 04:00:00 UTC ]
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National Book Award finalist Rumaan Alam sells two novels to Riverhead, and Ace buys a fantasy duology from K.X. Song. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-16 04:00:00 UTC ]
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The Jan. 6 Report could be reprinted or recorded by any publisher. So when Macmillan Audio got the draft, the race unfolded with the precision of a heist film. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-13 13:00:31 UTC ]
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Things That Disappear (an excerpt) by Jung Yong-jun Fiction [email protected] Mon, 06/12/2023 - 14:28 Photo by Why Kei / Unsplash Jung’s Yong-jun’s short story “Disappearing Things,” from his collection A Walk along Seoulleung, won the Moonji... Continue reading at World Literature Today
[ World Literature Today | 2023-06-12 19:28:50 UTC ]
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In 1926, with the General Strike looming and the right warning of a Bolshevik revolution, the BBC found itself in a dreadful dilemma. Writer Jack Thorne on why he turned this into ‘a love letter to people in authority’Jack Thorne is a furiously busy scriptwriter and, although he’s celebrated for... Continue reading at The Guardian
[ The Guardian | 2023-06-05 07:00:22 UTC ]
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We Americans love to have ourselves a big old time. It's not just our waistlines that have exploded outward since the post-WWII era. Our houses have grown larger, as have the appliances within them, the vehicles in their driveways, the income inequalities between ourselves and our neighbors, and... Continue reading at Engadget
[ Engadget | 2023-06-04 14:30:20 UTC ]
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America’s second-most-popular play at high schools is a very unauthorized wizard story. Continue reading at Slate
[ Slate | 2023-05-26 09:50:00 UTC ]
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For years, Gene Luen Yang was convinced a single character in his groundbreaking graphic novel would doom any attempt at an adaptation. What changed? Continue reading at The New York Times
[ The New York Times | 2023-05-24 09:00:29 UTC ]
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A Connecticut bill would provide funding for sanctuary libraries across the state. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-05-19 10:40:00 UTC ]
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Among the week's headlines: a surprise guest inspires the annual PEN America gala; a profile of a grassroots parents group defending the freedom to read in Florida; a brewing controversy over book bans in Colorado; and Minneapolis school administrators seek to ensure every school has a qualified... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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From family sagas that span decades to memoirs about chasing the American dream, these 6 AAPI must-reads hit bookshop shelves this May. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-18 13:00:16 UTC ]
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The biggest news in tech this week came from Google's annual developer conference on Wednesday. They announced three new devices: The Pixel 7a smartphone, the Pixel Tablet and the Pixel Fold. Discounts on brand new products don't happen often, but both Amazon and Google were quick to bundle... Continue reading at Engadget
[ Engadget | 2023-05-12 15:15:04 UTC ]
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Tracy Deonn, the Coretta Scott King-John Steptoe Award-winning author of “Legendborn” and “Bloodmarked,” recommends a few of her favorite young adult fantasy titles. Continue reading at The New York Times
[ The New York Times | 2023-05-06 09:00:20 UTC ]
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