The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Just as Engadget was hitting publish on its first posts, I was putting a freshly minted English degree to use working at an indie bookshop in Los Angeles. In seemingly unrelated news, Amazon had just reported its first profitable year after switching from selling books to selling “everything”... Continue reading at Engadget
[ Engadget | 2024-03-08 14:15:57 UTC ]
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A number of novels, memoirs, and graphic novels out this week explore the roles of mothers and the experience of motherhood in distinct ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story... Continue reading at AdWeek
[ AdWeek | 2024-03-07 14:16:11 UTC ]
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Ramadan with Curious George, a princess academy, Snoopy saves the day, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-06 16:15:39 UTC ]
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Brazos signs Karen Swallow Prior's book on balancing the practical with theology and philosophy; Revell signs a book on coping with divorce; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-06 05:00:00 UTC ]
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Difficult comparisons to last January, when 'Spare' sold more than 900,000 copies, led to a 6% decline in unit sales of print books in January from a year ago. Sales improved at the end of the month with the release of 'House of Flame and Shadow' by Sarah J. Maas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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Kate Sidley on writing in the aftermath of a home robbery: “When bad things happen, they happen off-page, out of sight, and with a certain delicacy.” | Lit Hub Memoir Lockdown may be over, but what did it to to our collective sense of balance? How the pandemic ruined our understanding of “free”... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-19 11:30:44 UTC ]
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Chiefs-49ers sets US TV ratings mark with 123.4m viewersNickelodeon’s Super Bowl telecast: ingenious and wildly chaoticThe longest Super Bowl game will also go down as the most-watched program in television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory... Continue reading at The Guardian
[ The Guardian | 2024-02-13 07:37:15 UTC ]
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The author and podcaster on young love, chips and curry sauce, and her husband’s selective hearingBorn in Essex, Giovanna Fletcher, 39, studied at drama school. She made her fiction debut in 2013 with Billy and Me, writes young adult fiction with her husband, musician Tom Fletcher, and in 2017... Continue reading at The Guardian
[ The Guardian | 2024-02-10 09:30:38 UTC ]
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The acquisition of All Seasons Press follows Skyhorse’s December 28 blockbuster deal to acquire Regnery, one of America’s best-known publishers of conservative authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
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An award-winning critic chronicles the rise of reality TV, a Virginia bill would ban book bans by school boards, and more news today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-07 16:10:04 UTC ]
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Free operating systems based on the Linux operating system kernel invented and published by Linus Torvalds are now a serious alternative to Windows, not least due to the wide range of open source software on offer. We reveal the six most ingenious free applications under Linux, which... Continue reading at PC World
[ PC World | 2024-02-01 14:00:00 UTC ]
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Among the week’s headlines: ALA’s LibLearnX 2024 gets underway; students and librarians at an Idaho high school push back against book bans; and an Alabama legislator wants to make it easy for politicians to fire library board members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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Three new books on the Holocaust, a novel set in World War II–era Vietnam, and works on Winston Churchill and Volodymyr Zelensky make for compelling offerings for the history buff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Circana Bookscan reports that in week 51 in the U.S., 31 million print books were sold, marking a 1-percent holiday season growth over 2022. The post Circana BookScan: A Holiday-Season Boost in US Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-10 14:11:58 UTC ]
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Thanks to mild weather and a strong economy, December sales at bookstores across the Midwest were up, with booksellers reporting increases ranging from 13% to 31%. Adult fiction and political nonfiction were popular, as were children's picture books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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The 2024 Golden Globes represented a return to normalcy after a year dominated by strikes in the entertainment industry. Streamers continued to get recognition for their shows, with Netflix, Hulu and Max picking up a combined 12 television awards. Max (formerly HBO Max) won the most awards,... Continue reading at Engadget
[ Engadget | 2024-01-08 10:25:14 UTC ]
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British influencer posted a weekly video for 10 years, about everything from pegasus crossings to the National GridTen years ago, Tom Scott held up his phone camera and recorded a 90-second video about traffic lights on bridleways. In Britain, we have pelican crossings, toucan crossings and... Continue reading at The Guardian
[ The Guardian | 2024-01-05 12:00:22 UTC ]
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