The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Among the notable book-to-film deals this week is a nonfiction book on women's suffrage which sold to Amblin TV with Hillary Clinton attached as a producer, and Netflix's purchase of a memoir by the founder of Nike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-07 00:00:00 UTC ]
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This week: a William Shakespeare mystery, plus the drug company that addicted America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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Fox News legal analyst Gregg Jarrett has the #1 book in the country with ‘The Russian Hoax.’ Plus Kevin Kwan’s ‘Crazy Rich Asians’ gets ready to hit the big screen, and newcomer Rosie Walsh’s ‘Ghosted’ gets some love from Liane Moriarty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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An L.A. yogi strikes a six-figure deal, Berkley buys a debut at auction, Jill Soloway nabs the first two books for her new imprint at Amazon, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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Concerns about the separation of immigrant children from their parents, diversity, and changing the world found a place alongside nuts-and-bolts education at this year's conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's... Continue reading at AdWeek
[ AdWeek | 2018-05-05 00:00:00 UTC ]
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3. The 'pee-tape' stuff is back, biglyThe Washington Post also got an advance copy of the book. Rather than review it, the Post's White House Bureau Chief Philip Rucker sums it up in a story titled "James Comey's memoir: Trump fixates on proving lewd dossier allegations false." Rucker... Continue reading at Advertising Age
[ Advertising Age | 2018-04-13 00:00:00 UTC ]
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The Bologna Book Fair focused its attention on audiobooks for the first time with the introduction of a seminar called Listen Up!, which featured experts on the format's growing international market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
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Madeleine L’Engle has the #1 and #7 book in the country with the conventional and tie-in editions of ‘A Wrinkle in Time.’Two ‘Today’ hosts have books debuting on our lists, and a novel related to ‘The Shape of Water’ debuts just after the movie’s Oscar win. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
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Little, Brown nabs a debut by an assistant professor at the University of Chicago, Atria invests in a domestic suspense novel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
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This week: Tatyana Tolstaya's exceptional new story collection, plus American dreams in Chinatown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
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Man-bear love in Saddam Hussein's romance novel, Vladimir Putin's judo manual, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
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New deals this week for Holly Goldberg Sloan, Meg Wolitzer, Nahoko Uehashi, Akwaeke Emezi, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-22 00:00:00 UTC ]
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Penguin Young Readers buys a middle grade novel cowritten by Holly Goldberg Sloan and Meg Wolitzer, Hachette picks up a debut fantasy novel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Kristin Hannah’s ‘The Great Alone’ is the #1 book in the country. Plus the Oprah-annointed ‘An American Marriage’ by Tayari Jones takes two positions in hardcover fiction, and Christian lifestyle blogger Rachel Hollis gives readers life lessons in ‘Girl, Wash Your Face.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media.... Continue reading at Advertising Age
[ Advertising Age | 2018-02-14 00:00:00 UTC ]
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It looks as though production is about to begin in Maryland on the sixth and final season of “House of Cards,” which has been rewritten to omit star and executive producer Kevin Spacey. A casting notice was published Friday on Facebook for the “first official photo shoot for Season 6” with a... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-01-22 00:00:00 UTC ]
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Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook... Continue reading at AdWeek
[ AdWeek | 2018-01-20 00:00:00 UTC ]
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Among this week's headlines: Why publishers should speak up on net neutrality; the budget battle continues for libraries; and what's holding up the search for the next ALA executive director? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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In reporting its first quarter results of the 2018 fiscal year, Barnes & Noble announced sales of $853.3 million, down from $913.9 million in the same period a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-07 00:00:00 UTC ]
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