The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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In a 'steady' market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses. The post NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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The best YA deals of the day, sponsored by Macmillan's Happily Ever After newsletter. `Macmillan's Happily Ever After newsletter`https://bookriot.com/giveaways/win-200-to-the-ripped-bodice/`https://bookriot.com/wp-content/uploads/2022/08/BR_rippedBodice200_300x250.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-08-06 10:30:00 UTC ]
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The enduringly popular comic book series about gods and the afterlife gets the big-bucks, amazing-cast Netflix treatment. And it’s good. Very good, in factNothing lets me know I’m in for a week of tedious emails like being tasked to write about a big-budget fantasy series for this fun TV column.... Continue reading at The Guardian
[ The Guardian | 2022-08-06 06:00:07 UTC ]
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This week on The Maris Review, CJ Hauser joins Maris Kreizman to discuss her new memoir in essays, The Crane Wife, out now from Doubleday Books. Subscribe and download the episode, wherever you get your podcasts. * On the beauty of the second person: I have a beloved teacher, the writer Mark... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-04 08:52:39 UTC ]
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In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday
[ Digiday | 2022-07-28 04:01:00 UTC ]
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Michelle Pearson and her husband kept a significant development from their guests to ensure their wedding day remained carefree and special. But eventually, they brought others into their secret. Continue reading at CBC
[ CBC | 2022-07-26 08:00:00 UTC ]
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Is there anything you can't find at a library? These 10 scenes from horror movies and TV shows prove that libraries save lives. Continue reading at Book Riot
[ Book Riot | 2022-07-25 10:36:00 UTC ]
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Well, we still have some nice things—or rather, dogs do. While walking through my neighborhood in Missoula recently (a neighborhood that features seven Little Free Libraries for humans, it should be said), I stumbled across a very cute sight: some good Samaritan (by the looks of it, a small one)... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-14 14:30:34 UTC ]
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In the back of my favorite bookstore in Brooklyn, there’s a wall covered in all the random things the employees have found in the used books they sell: photos, newspaper clippings, notes, receipts, pressed flowers, etc. It’s a fascinating little archive, both meaningless and somehow magical,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-11 14:16:40 UTC ]
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With Amazon Prime Day only a few days away, the early deals are in full swing. Prime members can pick up things like Echo Dots, Kindles, Fire TV devices and more for less right now, while anyone can pick up the latest Apple TV 4K for one of the best prices we've seen. Roku has also discounted... Continue reading at Engadget
[ Engadget | 2022-07-08 15:45:42 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Mat Johnson’s latest book delivers a biting satire of American politics and class issues — from the vantage point of outer space. Continue reading at The Washington Post
[ The Washington Post | 2022-06-22 13:00:32 UTC ]
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New and upcoming books by Rhys Bowen, Kate Forsyth and others imagine the heroic efforts of everyday people during World War II Continue reading at The Washington Post
[ The Washington Post | 2022-06-20 14:33:02 UTC ]
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If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget
[ Engadget | 2022-06-17 15:30:52 UTC ]
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Sunny summer days are on the horizon and so is love in Jenny Han's 2009 book turned screen adaptation of 'The Summer I Turned Pretty.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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James Burrows, who directed "Cheers," "Friends" and "Frasier," among many other television series, looks back on his career. Continue reading at The Washington Post
[ The Washington Post | 2022-06-11 12:00:00 UTC ]
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“In a perversion of all laws of the universe, I’m about to read my father a story before bedtime.” Séamas O’Reilly on reading his memoir to the man who taught him to love books (and skipping over the hardest bits). | Lit Hub Memoir Lousy at first impressions: When tomatoes made their debut in... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-11 10:30:34 UTC ]
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The best-selling author crossed paths with John Grisham and Pat Conroy early in his career. Here’s what they taught him. Continue reading at The New York Times
[ The New York Times | 2022-06-09 09:00:14 UTC ]
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