The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Telling your story in a book is hard enough. But what if it ends up on screen? Adam Kay, writer of This Is Going to Hurt, and Dolly Alderton, who penned Everything I Know About Love, relive the shocksMore cultural highlights of 2022Most people find seeing themselves on screen distinctly... Continue reading at The Guardian
[ The Guardian | 2021-12-29 14:00:23 UTC ]
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On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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Great Northern Books has scooped Chris Tarrant's first memoir, It's Not a Proper Job, where the presenter reflects on his 50-year career at the heart of British TV. Continue reading at The Bookseller
[ The Bookseller | 2021-12-22 17:29:54 UTC ]
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You can’t beat Holmes for the holidays. Also, Victorian Christmas ghost stories for those cozy nights by the fire. Continue reading at The Washington Post
[ The Washington Post | 2021-12-15 13:00:00 UTC ]
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Bloomsbury has landed the official book of Channel 4’s hit show "The Great British Dig". Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 00:01:29 UTC ]
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Claire Keegan’s novel breathes something vital into the season’s most cherished tales. Continue reading at The Washington Post
[ The Washington Post | 2021-12-07 16:50:34 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot Continue reading at Book Riot
[ Book Riot | 2021-12-06 15:25:10 UTC ]
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Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian
[ The Guardian | 2021-12-05 10:00:51 UTC ]
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The books we love coming out this week include new titles by Robert Gottlieb, Mick Herron, and Lyndsay Faye. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-03 05:00:00 UTC ]
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Coming in December: Unsparing memoirs about very messy relationships; globe-spanning new fiction from Nadifa Mohamed, Tom Bissell and others. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-29 14:00:14 UTC ]
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It’s time for a kinder, gentler C-suite, suggest consultants and coaches in these new books on applying the Golden Rule to the bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Katie Daynes' Why Do Things Die? (Usborne), illustrated by Christine Pym, has been announced as the overall winner of the School Library Association (SLA) Information Book Award for its “gentle, non-judgemental” tone on "a rare topic" for young readers. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 10:32:58 UTC ]
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Audiobook performances by talented narrators is wonderful, but an audiobook memoir read by its author gives such a personal touch. Continue reading at Book Riot
[ Book Riot | 2021-11-23 11:30:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Publishers and editors discuss their efforts to broaden their lists to reach those in underrepresented communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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The realities -- the good, the challenging, and the great -- of going fine-free in libraries from a public librarian. Continue reading at Book Riot
[ Book Riot | 2021-11-15 11:30:00 UTC ]
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Nikole Hannah-Jones talks about power, privilege and 'The 1619 Project' in advance of her L.A. Times Book Club visit. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-14 14:00:54 UTC ]
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After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times
[ The New York Times | 2021-11-12 10:00:19 UTC ]
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The following first appeared in Lit Hub’s Craft of Writing newsletter—sign up here. * While writing my first novel, I was hungry for advice, like many young writers, and soaked up tenets like write every day or wake up before work to go to your desk or hit 1000 words every session. But these... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-12 09:55:05 UTC ]
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