Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female perspectives as part of the football discourse. However, the Taylor Swift Effect has... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-08 21:53:41 UTC ]
News tagged with: #women made #breaking traditions #super bowl #nielsen reporting #football discourse #nielsen

Other Publishing stories related to: 'Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl'


Transformative Time for Tin House

Over the past decade and a half Tin House magazine, which began publishing in spring 1999, and Tin House Books, which started as an imprint with Bloomsbury in 2002 before becoming an independent press in 2005, have carved out a niche in the small press world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tin house #past decade #began publishing #independent press


Comics set for Super Thursday

Publishers are gearing up for a strong autumn, as big new releases from the likes of Paul Merton... Continue reading at The Bookseller

[ The Bookseller | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics set #super thursday


Stop Saying That Men Don’t Read Women

It has become a truism that “men don’t read women.” The assertion is taken as self-evident by feminist publications like Salon (“while women read books written by men, men do not tend to reciprocate”) and shown anecdotally by blogs. It is also perpetuated by male bastions like Esquire, which... Continue reading at Slate

[ Slate | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently released


Can Amazon Transform TV?

Last Friday, when Amazon made 14 original TV pilots available for free viewing on its streaming video service, it launched an experiment that could do to TV production what the Internet juggernaut did to the book trade. The polite business term is disruption, but that’s not the word people whose... Continue reading at Slate

[ Slate | 2013-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv production #book trade


Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing


Mantel leads Women's Prize shortlist charge

Hilary Mantel is in contention for yet another award, with Bring Up the Bodies (Fourth Estate) on... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hilary mantel


Breaking Digital Ground: E-books and Small Press Literary Publishers

The Association of Writers and Writing Programs annual conference (AWP) began decades ago as a meet-up for academic creative writing departments, students, and writers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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Print sales soar over Easter break

Spending on printed books soared by more than £2m in the UK last week, with the value of... Continue reading at The Bookseller

[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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Stellar shortlist for women's book prize

Anyone who thinks women's writing is all about sex and vampires should take a closer look. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize


Exceptional Women in Publishing Event Enters Fifth Year

 EWIP's annual Exceptional Women in Publishing conference was held earlier this month in San Fancisco. The event marked its fifth anniversary, while the organization itself notched its fifteenth year in operation.   Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifteenth year #publishing conference


Breaking Down Barriers for Mexican Graphic Novels

Citing Mexico's tradition of pictorial storytelling and penchant for the surreal, publisher Editorial Resistencia makes the case that the graphic novel is the ideal format for Mexican readers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-19 00:00:00 UTC ]
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Women's Fiction prize returns, announces longlist

Hilary Mantel, Zadie Smith and Barbara Kingsolver are among the finalists for the $45,000 Women's Prize, known formerly as the Orange Prize, which released its longlist today. Hilary Mantel, Zadie Smith and Barbara Kingsolver are among the finalists for the $45,000 Women's Prize, known formerly... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orange prize #hilary mantel #zadie smith #barbara kingsolver


Mantel, Kingsolver, Smith on Women's Prize longlist

Multiple prize-winner Hilary Mantel is also in the running for this year's Women's Prize... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prize longlist


'Systematic transformation' ups profits at Reed Elsevier

Reed Elsevier has reported revenue and pre-tax profit growth in 2012, with the company saying it... Continue reading at The Bookseller

[ The Bookseller | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reed elsevier #reported revenue


Children's book sales boosted by half-term break

Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #schools broke


Why Traditional Publishers Won’t Buy Globe

When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boston globe


Daunt: 'Two years' to transform Waterstones

Waterstones managing director James Daunt has said it will take two years to transform the chain... Continue reading at The Bookseller

[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route


DLT fast-tracks women bishops book

Religion and spirituality publisher Darton Longman and Todd is publishing an "immediate... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Costa Book Awards All Won by Women, the Queen’s Honours List

It's book awards time in the UK! The five Costa Book Awards were all won by women writers, while Queen Elizabeth’s New Years Honours List included several authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #women writers #queen elizabeth #honours list