Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female perspectives as part of the football discourse. However, the Taylor Swift Effect has... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-08 21:53:41 UTC ]
News tagged with: #women made #breaking traditions #super bowl #nielsen reporting #football discourse #nielsen

Other Publishing stories related to: 'Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl'

Bridget Jones is pick of Super Thursday hits

Helen Fielding's new Bridget Jones novel, Mad About the Boy (Jonathan Cape), has become one... Continue reading at The Bookseller

[ The Bookseller | 2013-10-15 00:00:00 UTC ]
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Fortune's Most Powerful Women List Has Lots of Tech Stars, With She-Can-Do-Anything Spotlight on Facebook's Sandberg

I say we scramble all the private jets in Silicon Valley and get the "Lean In" book star to D.C. to lean on some pols to open the government again, tout de suite! Continue reading at AllThingsD

[ AllThingsD | 2013-10-10 00:00:00 UTC ]
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Comic Book Artist Turns Breaking Bad</em> Episodes Into Killer Posters

If you're not already in a state of advanced excitement over the Breaking Bad finale, Francesco Francavilla's episodic images will put you over the edge. Continue reading at Wired

[ Wired | 2013-09-28 00:00:00 UTC ]
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New award for 'non-traditional' children's books

A new award, the Spark Award, has been created to recognise excellence in a children's book... Continue reading at The Bookseller

[ The Bookseller | 2013-09-26 00:00:00 UTC ]
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Want To Open A Pop–Up Shop? The Storefront Transformer Box Has Everything You Need

New York community organization Made in the Lower East Side (miLES) demonstrated just how great the appetite is for temporary storefront space in lower Manhattan this past spring. Its call for applicants to creatively use a neighborhood storefront brought in more than 100 proposals, including 10... Continue reading at Fast Company

[ Fast Company | 2013-09-19 00:00:00 UTC ]
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Wiley's first quarter shows 'transformation in progress'

Wiley president and c.e.o. Steve Smith has said the company's first quarter of the fiscal... Continue reading at The Bookseller

[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Hybrid Author Hugh Howey on Self vs. Traditional Publishing

Hybrid author Hugh Howey previews his CONTEC seminar at the Frankfurt Book Fair by offering his hard won views on self vs. traditional publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
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Asus demos two new Zenbooks, three Transformers, and an ultraportable laptop at IFA

Asus continues to break new ground in computer form factors, announcing a number of new PC products at the IFA show in Berlin today. The company demonstrated two new additions to its Windows Transformer line of convertible tablets, two glass-enveloped Ultrabooks, and what must be an extremely... Continue reading at PC World

[ PC World | 2013-09-05 00:00:00 UTC ]
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Hairy Bikers break 2013 non-fiction record

Hairy Bikers Dave Myers and Si King's new weight-loss tome, The Hairy Dieters: Eat for Life (... Continue reading at The Bookseller

[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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One Bowl, One Chocolate Almond Cake

Among the recipes in the Beekman Boys’ seasonally organized dessert cookbook: an easy, flour-free chocolate cake for summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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Printing in Hong Kong 2013: A Transformed and Varied Landscape

“Whenever you find yourself on the side of the majority,” Mark Twain once said, “it is time to pause and reflect.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Police investigate Janssen break-in

New York police investigate a suspected burglary at actress Famke Janssen's home, where a children's book was left by her bed. Continue reading at BBC News

[ BBC News | 2013-08-14 00:00:00 UTC ]
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George R.R. Martin's new novella will be a part of the anthology 'Dangerous Women'

'Dangerous Women,' which is co-edited by George R.R. Martin, will be released Dec. 3. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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Graphic Novels Are Super Heroes in the Bookstore

With titles like The Walking Dead: Compendium One leading the way, sales of graphic novels in the USA are up 10% year-over-year in 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-26 00:00:00 UTC ]
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High-profile moves a 'retrograde' step for women

The departure of Victoria Barnsley from HarperCollins, and the appointment of Dame Gail Rebuck to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-05 00:00:00 UTC ]
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Yahoo Improves Local Lead-Gen Services

As city, regional and specialty titles continue to fight for local business listings and ad dollars, massive web corporations are scaling their ground-level efforts and getting into the mix. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars