Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female perspectives as part of the football discourse. However, the Taylor Swift Effect has... Continue reading at 'AdWeek'
[ AdWeek | 2024-02-08 21:53:41 UTC ]
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#women made
#breaking traditions
#super bowl
#nielsen reporting
#football discourse
#nielsen
Hilary Mantel's Man Booker Prize-winning Bring Up the Bodies (Fourth Estate) has secured a... Continue reading at The Bookseller
[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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#hilary mantel
From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where... Continue reading at Fast Company
[ Fast Company | 2012-11-21 00:00:00 UTC ]
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#business owners
#chanda bell
#beatrix potter
Women-only literary prizes have been created in both Canada and Australia to help balance the attention given to work by male authors vs. female authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-07 00:00:00 UTC ]
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#literary prizes
#male authors
#female authors
Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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#schools broke
The Rosalind Prize for Fiction – named for Shakespeare's 'As You Like It' heroine – follows awards like Australia's women-only Stella Prize and the U.K.'s Orange Prize. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-03 00:00:00 UTC ]
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#stella prize
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Australia's first major literary prize for women's writing, the Stella Prize, said to be... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Crime novelist P D James has won the Sacla' Women of the Year Lifetime Achievement Award at... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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#year awards
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Sales of hardbacks through Nielsen BookScan's top 5,000 chart jumped 11% week on week last... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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#nielsen bookscan
In an interview with the BBC, Amazon CEO Jeff Bezos confirmed what many surmised: Amazon is selling the Kindle Paperwhite and Kindle Fire HD at cost. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-13 00:00:00 UTC ]
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#kindle paperwhite
Individual donors including Christopher Foyle, Joanna Trollope, ebook site Bilbary, Cherie Blair... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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#joanna trollope
A new sponsorship deal for the Women's Prize for Fiction, previously the Orange Prize, has... Continue reading at The Bookseller
[ The Bookseller | 2012-10-04 00:00:00 UTC ]
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#orange prize
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Some bookshops are invoking the name of Super Thursday for promotions and marketing. Chapter... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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#super thursday
Almost four decades after Richard Grossinger and Lindy Hough founded North Atlantic Books in Vermont, the press, which has been in Berkeley, Calif., since 1977, continues to evolve within the body, mind, and spirit segment. From a two-person operation with roots in the poetry journal Io that... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
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#community outreach
Protestors hoping to prevent The Women's Library from moving from its East End home are... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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E L James has broken J K Rowling's annual sales record as she begins a sixth month at the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-05 00:00:00 UTC ]
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#sales record
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In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines. Continue reading at Folio Magazine
[ Folio Magazine | 2012-08-27 00:00:00 UTC ]
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#data reveals
#magazine media
Apple has held talks with the organisers of the Women's Prize for Fiction with a view to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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#fiction sponsorship
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E L James has set yet another record by chalking up the longest unbroken streak atop Nielsen... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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The new sponsor for the Women's Prize for Fiction, up-to-now sponsored by Orange, will be... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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This year's Super Thursday, looking set to fall on 11th October, has the potential to be... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
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#super thursday
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