In 2012, global ebook retailers descended on Brazil. This year, the big story is about education and the shift to digital books in schools. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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With advertising trending down for most print publications, publishers are eyeing paywalls with renewed interest. This whitepaper explores five successful methods of engaging your reader base with a compelling value proposition to convince them to pay for access. Continue reading at Publishing Executive
[ Publishing Executive | 2019-06-21 20:38:36 UTC ]
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A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
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The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
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By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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#digital publishing
The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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A 40-year-old independent bookshop in London has undergone a digital transformation after its owner signed up to a Google project which pairs young people with businesses. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 12:35:21 UTC ]
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit. Continue reading at Media Week
[ Media Week | 2019-06-14 08:24:52 UTC ]
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In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
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A teenage attendee offers a few tips, tricks, and hacks for making the most of BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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Anna Burns is the bookies' favourite to win the £30,000 Women's Prize for Fiction, with the latest odds from William Hill putting Milkman (Faber) at 6/4. Continue reading at The Bookseller
[ The Bookseller | 2019-05-30 07:48:44 UTC ]
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The insurance industry is facing its most profound disruption in decades. It is partnering with 'insurtech' startups to digitally transform, says RGAX CEO Dennis Barnes. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2019-05-29 20:03:55 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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Chris Roush Talking Biz News Founder Ready to Pass the Torch Talking Biz News founder Chris Roush announced on Wednesday that he's ready to move on from the site, which tracks job changes and other day-to-day news in the field of business journalism. "After 14 years of running Talking Biz... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:55:48 UTC ]
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[caption id="attachment_158881" align="alignright" width="150"] Amy Schellenbaum[/caption] Bonnier Corp. promoted Amy Schellenbaum to the role of group digital director for Bonnier Media this week. Schellenbaum, who has served as the online director of Popular Science for the past three years,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 15:40:09 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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