Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup? Now take me to your leader Bud Light is the official sponsor of the Area 51 Celebration happening in Las Vegas tonight, and the brand made extraterrestrial-themed beer cans for the occasion. It also has a fridge of beer stocked just for aliens, should any turn up. But let’s back up, because this requires some explanation. It all started with an internet joke urging a raid on the Area 51 military facility in the Nevada desert; legend has it that alien spacecraft are held there. The joke “quickly grew into a potentially real thing (putting many, including the Air Force and the Federal Aviation Administration, on edge),” as Ad Age’s Ann-Christine Diaz writes. And now there are a few parties happening in Nevada instead; at one of them, Arby’s will hand out “Frying Objects,” aka fries. To recap: A jokey meme about hunting for extraterrestrials led to plans for a potentially dangerous uprising, which turned into an excuse for parties, which opened up possibilities for corporate sponsorship. 2019 is wild. A murky future for DirecTV On a more serious note, AT&T is considering parting with its DirecTV unit, which it bought in 2015, The Wall Street Journal reports. The Journal... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-19 10:00:00 UTC ]
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#nielsen ratings
#kamala harris
#incredibly powerful
#anonymous tip
#nielsen
Andrews McMeel Publishing signed an agreement with Vegan Heritage Press for sales, distribution and fulfillment in the U.S., Canada, and open market for eight titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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#open market
For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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#ad business
#content marketing
#publishing program
The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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#study showing
#step back
#communications agency
For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-18 00:00:00 UTC ]
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#magazine publisher
Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian
[ The Guardian | 2014-03-15 00:00:00 UTC ]
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#reading books
At the UK Orion Author Party, 95-year-old Lord Weidenfeld's presence contrasted with the news that the Hachette Group sold more than 70m ebooks last year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-14 00:00:00 UTC ]
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#lord weidenfeld
Russell Brand is writing a new book which will tackle his views on ecology, rioting and “... Continue reading at The Bookseller
[ The Bookseller | 2014-03-14 00:00:00 UTC ]
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#century signs
#russell brand
In advance of today’s hearing before the U.S. House Committee on the Judiciary, RILA and NRF urge lawmakers to level the playing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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#playing field
E-books by Sainsbury’s has sold the brand and social networking elements of ebook site... Continue reading at The Bookseller
[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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Helen Tartar, editorial director of Fordham University Press, has died in a car accident. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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#car accident
Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
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The prize is divided into 20 print categories, and three additional ebook categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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The private investment firm G Asset Management has made a proposal to buy a 51% stake in Barnes & Nobles in a deal valuing the company at $22 per share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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#51% stake
#barnes nobles
#deal valuing
Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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#palm springs
#ad business
#neal mohan
#press release
The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-01 00:00:00 UTC ]
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Pointing to strong titles, a growing backlist, and retailer optimism, Diamond Book Distributors, the trade book unit of Diamond Comics Distributors, reported that its 2013 sales rose by “double digits” over 2012 in the U.S., Canada, and international markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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#double digits
#international markets
Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday
[ Digiday | 2014-01-22 00:00:00 UTC ]
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#images appeared
#past couple
A new Department of Culture, Media and Sport library report estimating that only 90 static... Continue reading at The Bookseller
[ The Bookseller | 2014-01-20 00:00:00 UTC ]
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Increasingly fixated on the stars of today, such as Hilary Mantel and JK Rowling, publishers are neglecting the experimenters who could save their industry tomorrow: the mid-list writersThe tickets sold out months ago. Long before the admiring reviews of the stage adaptation of Hilary Mantel's... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
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#nathan filer
#costa award