Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-17 00:00:00 UTC ]
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Other Publishing stories related to: 'Brand RX part two: The state of brand safety one year later'

NAIBA Membership Pulls Together During a Difficult Year

The New Atlantic Independent Booksellers Association board met virtually with its membership on Thursday morning to review a year that was marked by both unprecedented challenges and bold new initiatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #difficult year #thursday morning #unprecedented challenges #booksellers association

‘Goodfellas’ turned 30 this year. ‘Made Men’ explores its lasting influence.

Martin Scorsese’s 1990 film was far from a surefire hit, but it cemented his legacy. Continue reading at The Washington Post

[ The Washington Post | 2020-09-24 12:03:35 UTC ]
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Children's non-fiction poised for record year as Q3 sales leap 25%

Children's books have seen a boom during coronavirus-hit 2020 with non-fiction heading for a record year, according to Nielsen. Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 11:31:27 UTC ]
More news stories like this | News stories tagged with: #record year

UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist

Eligible for books originally published in English or in translation, the FT-McKinsey program looks for work to 'stand the test of time.' The post UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-23 20:22:39 UTC ]
More news stories like this | News stories tagged with: #post uk #business book #year shortlist #book of the year

Emerald named Independent Publisher of the Year at IPG Awards

Emerald Publishing has been named Independent Publisher of the Year as well as Academic and Professional Publisher of the Year at the 2020 Independent Publishers Guild Awards.   Continue reading at The Bookseller

[ The Bookseller | 2020-09-23 08:00:35 UTC ]
More news stories like this | News stories tagged with: #ipg awards #emerald publishing #professional publisher #independent publisher

Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with: #brand identity #jason bartholomew

Friendship and Mortality in a Plague Year: Sigrid Nunez on What Are You Going Through

Subscribe on Podcasts | Spotify | SoundCloud | Author Sigrid Nunez, who won the National Book Award for 2018’s The Friend, joins Kate and Eric to talk about her new novel, What Are You Going Through, which focuses on the narrator’s close relationship to a friend with a terminal illness. The work... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-09-18 19:48:22 UTC ]
More news stories like this | News stories tagged with: #sigrid nunez #close relationship #terminal illness #national book award

Here’s the longlist for this year’s National Book Award for Nonfiction.

Today, the National Book Foundation announced the longlist for the 2020 National Book Award for Nonfiction. The National Book Awards, created in 1950, is the most prestigious literary prize in the United States, rewarding quality and cogent writing. This year’s longlist features a mix of debut... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-17 19:15:43 UTC ]
More news stories like this | News stories tagged with: #longlist features #rewarding quality #cogent writing #literary prize #national book foundation #national book award

Barack Obama's Memoir Is Finally Here — At Least The First Part Of It

"A Promised Land," to be released Nov. 17, weighs in at a whopping 768 pages. Obama said it's "a fun and informative read." Continue reading at HuffPost

[ HuffPost | 2020-09-17 12:30:43 UTC ]
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The Beatles announce Get Back, first official book in 20 years

Hanif Kureishi writes introduction to book edited from 120 hours of conversations from the Let It Be sessions, in tandem with Peter Jackson documentaryThe first official Beatles book since seminal Anthology in 2000 is to be published in August 2021.The Beatles: Get Back will tell the story of... Continue reading at The Guardian

[ The Guardian | 2020-09-16 13:00:23 UTC ]
More news stories like this | News stories tagged with: #studio sessions #official book #anthology

The Literary Arts Emergency Fund will award 3.5 million to 282 literary organizations this year.

Exclusive: the Literary Arts Emergency Fund, launched and administered by the Academy of American Poets, the Community of Literary Magazine & Presses, and the National Book Foundation, has announced that it will distribute $3.5 million in emergency funding to 282 nonprofit literary arts... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-15 19:00:39 UTC ]
More news stories like this | News stories tagged with: #american poets #literary magazine

New Honors for Bibi Bakare-Yusuf in the UK, Walter Mosley in the States

The African Studies Association UK has recognized Bibi Bakare-Yusuf, and the National Book Foundation honors author Walter Mosley. The post New Honors for Bibi Bakare-Yusuf in the UK, Walter Mosley in the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-14 14:33:31 UTC ]
More news stories like this | News stories tagged with: #states appeared #walter mosley #national book foundation

The best new audiobooks include a 30-year-old novel that’s as timely as ever

Gore Vidal’s “Hollywood” is finally getting the audiobook treatment, and not a moment too soon. Continue reading at The Washington Post

[ The Washington Post | 2020-09-14 12:00:00 UTC ]
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What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Did a Revolution in Latin American Publishing Make One Hundred Years of Solitude the Success It Is Today?

When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
More news stories like this | News stories tagged with: #hundred years #publishing houses #book industry #american publishing

Susanna Clarke’s First Novel in 16 Years Is a Wonder

The new book from the author of Jonathan Strange & Mr. Norrell takes place in one house, but in it, she finds infinite space. Continue reading at Slate

[ Slate | 2020-09-10 18:15:39 UTC ]
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Mosse reflects on 25 years of the Women’s Prize as 2020 event prepares to go online

A quarter of a century after the Women’s Prize for Fiction launched, co-founder Kate Mosse looks at how it has helped to change the publishing landscape and looks ahead to its virtual ceremony. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 15:39:23 UTC ]
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Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Charting Fox News’s slide from serious news outlet to ‘state media’

CNN’s Brian Stelter contends that Fox aids Trump in manipulating the truth and the public. Continue reading at The Washington Post

[ The Washington Post | 2020-08-25 15:43:28 UTC ]
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The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #biggest brands #digital media