Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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After years of refusing to release her boy-wizard books in electronic format, Harry Potter mastermind J.K. Rowling is finally taking the digital plunge, launching an online store that will sell Harry Potter ebooks directly to consumers and a social-networking site designed to keep the Potter... Continue reading at AllThingsD
[ AllThingsD | 2011-06-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 21/06/2011 - 11:46 Editors need to have a "vision" of how the content can be used beyond the traditional book, otherwise they risk losing control of the book to the "digital department", Publishers Launch London heard today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 21/06/2011 - 11:08 Alan Bennett, Jilly Cooper and Joanna Trollope are among the authors donating books with personal inscriptions to an auction to raise funds for the National Literacy Trust (NLT). Sixteen authors have donated titles, many from... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 21/06/2011 - 11:30 Mark Goodwin was the surprise winner of the first ever East Midland Book Award, presented last night at the Lowdham Book Festival. His poetry book Shod (Nine Arches) beat 45 other entries to receive an engraved trophy and a... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 21/06/2011 - 08:46 Waterstone's has joined forces with Grazia magazine to launch a book club featuring 10 titles. One Grazia Book Club title will feature in the magazine every week from the next issue, allowing readers to claim 50% off the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Fiction is the leading sales driver of ebooks, and just how dominant that segment has been is clearly seen in a new market study just released by Bowker. According to "20102011 U.S. Book Consumer Demographics & Buying Behaviors Annual Review," fiction accounted for 61% of unit sales in 2010... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-20 00:00:00 UTC ]
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Written By: Rachel Bradley Publication Date: Fri, 17/06/2011 - 08:07 A guide to astronomy and a pop-up guide to how the world works are among the shortlisted titles for the first Royal Society Young People's Book Prize in three years. The £10,000 prize was not awarded between 2008 and 2010 due... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 16/06/2011 - 15:40 Accent Press has bought world rights to a memoir by Hayley Okines, who suffers from a rare genetic condition that means she ages eight times faster than healthy people. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Publication Date: Thu, 16/06/2011 - 09:10 Goldsboro Books has revealed it is on-track for a record-breaking financial year after moving premises in March. The 12-year-old independent London bookshop, which specialises in first edition signed copies, said May prevailed as its best ever month... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Beyond the banner is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 15/06/2011 - 14:03 Random House author Katie Price is to attempt to break the Guinness World Records title for the largest book signing by a single author. Price's attempt will take place at the O2 Academy, Leeds, at 11 a.m. on 27th July,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 15/06/2011 - 07:46 Bertelsmann has disbanded its Direct Group division having all-but completed what it described as the scale-back of its book clubs business. Its remaining book club interests, most notably in Germany and Spain, will now be... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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Written By: Rachel Bradley and Katie Allen Publication Date: Tue, 14/06/2011 - 17:23 Titles from Cressida Cowell, Sita Brahmachari and Jon Mayhew have been selected for Booktrust"s Booked Up programme, which sees 17 titles on offer to all year seven pupils in England. Over 650,000 free books... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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PCWorld managed to snag previews of some of the pages, although they are a work-in-progress as the pages have not yet been colored or had speech bubbles put in. Continue reading at PC World
[ PC World | 2011-06-14 00:00:00 UTC ]
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Retailing for $185,000, the Espresso Book Machine, developed by On Demand Books, costs more than the annual revenue of some independent bookstores. But with a new partnership with the American Booksellers Association to help get frontlist and midlist titles from mainstream houses (something that... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
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Publication Date: Mon, 13/06/2011 - 08:55 Emma Henderson's Orange-shortlisted Grace Williams Says It Loud and the latest novel by American thriller writer Dennis Lehane have been picked for the summer season of "The TV Book Club". Returning on Sunday 26th June on More 4, with repeats on Channel... Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadnt been finalized and that negotiations could still fall apart. An acquisition of... Continue reading at AdWeek
[ AdWeek | 2011-06-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 10/06/2011 - 10:45 Orion Books imprint Swordfish has acquired two books by Guardian columnist and TV presenter Charlie Brooker, signing the titles through Jo Unwin at Conville & Walsh. Publisher Rowland White bought world rights in all... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Publication Date: Fri, 10/06/2011 - 10:36 Octopus has acquired a vegetable cookery title by chef, eco-restauranteur and star of "The People's Supermarket" Arthur Potts Dawson. Publishing director Stephanie Jackson acquired world rights to Eat Your Veg from Sophie Laurimore of Factual... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 10/06/2011 - 08:14 An up-and-coming children's illustrator has warned that new British talent is being forced to go abroad in search of work as the UK picture book market becomes increasingly conservative. Frann Preston-Gannon, who was recently... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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