Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever publishing "hackathon."The aim will be to inspire programmers, designers and entrepreneurs to develop an app, widget or website that solves the riddle of how to expose potential book buyers to titles they didn't know they wanted. The issue has become a critical one for publishers as they face the decline of brick-and-mortar bookstores, whose displays have long been the single most important way to discover a book. Continue reading at 'Crains New York'

[ Crains New York | 2013-04-14 00:00:00 UTC ]
News tagged with: #book marketing #embrace technology #industry executives #tech community #independent publisher #announce monday #joined forces #brick-and-mortar bookstores

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[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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How Apple shook up the electronic book market

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[ PC World | 2013-06-18 00:00:00 UTC ]
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Apple's E-Book Market Share Is Bigger Than You Think

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[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

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[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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China’s Emerging English-language Book Market

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[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
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Book Marketing Q&A: Wiley’s Jeanenne Ray on Building Reader Communities

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[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

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[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
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[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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Autumn half-term break boosts book market

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[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
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[ Engadget | 2012-07-19 00:00:00 UTC ]
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