Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever publishing "hackathon."The aim will be to inspire programmers, designers and entrepreneurs to develop an app, widget or website that solves the riddle of how to expose potential book buyers to titles they didn't know they wanted. The issue has become a critical one for publishers as they face the decline of brick-and-mortar bookstores, whose displays have long been the single most important way to discover a book. Continue reading at 'Crains New York'

[ Crains New York | 2013-04-14 00:00:00 UTC ]

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Industry seconds Franklin’s fears for further cuts to libraries

Libraries, publishers and bookshops will suffer under a Conservative government, a leading independent publisher has warned. When collecting the Independent Publisher of the Year trophy at the Bookseller Industry Awards on Monday (11th May), Profile Books m.d. Andrew Franklin gave a strong... Continue reading at The Bookseller

[ The Bookseller | 2015-05-15 00:00:00 UTC ]
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‘It was a classic case of naive creatives, not protecting what they’d got’

Shindig!’s Jon Mills and Andy Morten on the perils of striking a magazine publishing deal without the proper paperworkJust before Easter, Jon Mills and Andy Morten signed off the 47th issue of Shindig!, the music magazine the two of them have been producing for around 20 years. Although... Continue reading at The Guardian

[ The Guardian | 2015-05-10 00:00:00 UTC ]
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Halt sales of Jonasson bestseller, court tells UK publisher

High court backs Hachette against Hesperus Press, British publisher of Jonas Jonasson’s The 100-Year-Old Man, after claims of missing royalty paymentsThe high court has ordered the British publisher of Jonas Jonasson’s smash-hit novel The 100-Year-Old Man Who Climbed Out of the Window and... Continue reading at The Guardian

[ The Guardian | 2015-04-27 00:00:00 UTC ]
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New Trends in Book Marketing: Mobile, Millennials and More

For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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O/R Teams with 'Evergreen Review'

Independent publisher O/R Books has partnered with the literary magazine 'Evergreen Review,' in a deal which will see O/R distributing content from the magazine via the press's direct-to-consumer model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
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Indie Book Day backed by bookshops and publishers

Indie Book Day is set to make a mark on the UK this year after starting in Germany two years ago and quickly spreading across Europe. The campaign – which hopes to become comparable to the American Record Store Day event, but for books – wants readers to flock to independent bookshops on 21st... Continue reading at The Bookseller

[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Mark Smith to join Bonnier Publishing

Mark Smith, the founder and former c.e.o. of Quercus, is to join Bonnier Publishing as c.e.o. of its fiction department. Smith left Quercus after the formerly independent publisher was bought by Hachette UK’s Hodder & Stoughton earlier this year. He will now become c.e.o. of Bonnier... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Slate, Whiting Team Up to Celebrate Sophomore Novels

The Whiting Foundation and the Slate Book Review have joined forces on a new campaign that, according to the two partners, aims to "breathe new life into second novels." This year, the initiative, We Second That, recognizes five of the "greatest second novels of the last five years." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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Same-day delivery from SelfMadeHero

Graphic novel publisher SelfMadeHero is attempting to beat Amazon's delivery promises by offering free same-day delivery across central London. The independent publisher will offer the service for two weeks from 1st December, with orders placed before 2p.m. on Monday to Friday delivered the... Continue reading at The Bookseller

[ The Bookseller | 2014-11-30 00:00:00 UTC ]
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Half of C&R staff have now left Little, Brown

More than half of staff at Constable & Robinson have left the publisher since Little, Brown Book Group bought the company, it has emerged. The formerly independent publisher was purchased by the Hachette division in February, with the Constable & Robinson team moving into Little,... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Four-unit restructure for The History Press

The History Press has restructured following a company-wide review, creating four distinct business units, and putting "a small number" of people into consultation over their jobs. The independent publisher, specialising in local history as well as military history titles, underwent a... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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Over 900 Authors Sign Open Letter to Amazon

Authors United, the loosely knit group of authors who joined forces to formally ask Amazon to end its sales terms dispute with Hachette Books, is preparing to run a full-page ad in Sunday's "New York Times." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Straus, Nurnberg Acquire Wallace Agency

Literary agents Robin Straus and Andrew Nurnberg, who each run their own eponymous firm, have joined forces to acquire the Wallace Literary Agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Publisher Opening Classics Pop-Up

The Press at Toad Hall, an independent publisher of classics based out of Philadelphia, will be opening its first retail location, a pop-up store that will feature new editions of classic works, later this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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'Over 20' roles under consultation at C&R

Consultation has begun on over 20 roles at Constable & Robinson as the independent publisher... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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Lossius Stepping Down at Publishing Technology

George Lossius, one of the most visible advocates in urging publishers to embrace technology, will step down as chief executive of Publishing Technology plc “in the near future.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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New Kindle Fire tablets receive good response from reviewers

The tech community seems especially impressed by a feature called Mayday, which calls up an Amazon tech support employee via video chat to help with tablet issues. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-26 00:00:00 UTC ]
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Ether for Authors: Can You Sell Ebooks on the Half Shell?

In Ether for Authors, Porter Anderson looks at the Oyster ebook subscription service, at a CONTEC session ahead in Frankfurt, at book marketing, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
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Dennis launches kids' magazine

Dennis Publishing, the independent publisher of titles such as The Week, is breaking into the children's market for the first time with the launch of Berty Squiggles, a kids' colouring and activity magazine. Continue reading at Media Week

[ Media Week | 2013-08-30 00:00:00 UTC ]
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