Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever publishing "hackathon."The aim will be to inspire programmers, designers and entrepreneurs to develop an app, widget or website that solves the riddle of how to expose potential book buyers to titles they didn't know they wanted. The issue has become a critical one for publishers as they face the decline of brick-and-mortar bookstores, whose displays have long been the single most important way to discover a book. Continue reading at 'Crains New York'

[ Crains New York | 2013-04-14 00:00:00 UTC ]

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An Ellicott City native's handbag line for 'Game of Thrones' fans

After successful collections for Harry Potter, Looney Tunes and Trolls, winter has come to the Danielle Nicole brand. Founder and Ellicott City native Danielle DiFerdinando has joined forces with HBO for GOT X DN, a collection inspired by the book and TV series “Game of Thrones.” In hues of red,... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-01-31 00:00:00 UTC ]
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Jacaranda reveals plans to publish 20 black British writers in 2020

Indie publisher says its #Twentyin2020 initiative will cover fiction, non-fiction and poetry and help ‘normalise’ diverse readersA group of unnamed individuals has donated £25,000 towards an independent publisher’s initiative to publish 20 black British writers in 2020, in the hope it will... Continue reading at The Guardian

[ The Guardian | 2019-01-29 00:00:00 UTC ]
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Wellcome teams with Brick Lane Bookshop and Kingston on 'arresting' window installation

The Wellcome Collection has joined forces with the Brick Lane Bookshop and Kingston School of Art and Architecture on an “arresting" light installation window display, themed around "Living with Buildings". Continue reading at The Bookseller

[ The Bookseller | 2018-11-30 00:00:00 UTC ]
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PTC Influencer Marketing Breakfast: Sharing Valuable Experience

The first PubTechConnect Breakfast Panel will bring together leaders and innovators in book marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
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Vertebrate Publishing’s New Climb: Bringing Adventuring Women Into the Picture

An independent publisher in the UK sees how sports are changing, and is taking steps to address the gender gap in outdoor adventure literature–with an anthology by and about women. The post Vertebrate Publishing’s New Climb: Bringing Adventuring Women Into the Picture appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
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The Emma Press buys Latvian children’s books

Independent publisher The Emma Press has bought the UK English language rights to several Latvian children's books.  Continue reading at The Bookseller

[ The Bookseller | 2018-08-03 00:00:00 UTC ]
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Little Island looks to the future after quadruple CBI awards nod

The children’s independent publisher, founded as an offshoot of New Island Books, is going from strength to strength both at home and abroad. Continue reading at The Bookseller

[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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Industry Notes: Germany’s De Gruyter Buys Düsseldorf; S&S Distributes Skyhorse

The 10-year-old Düsseldorf University Press is acquired by Berlin's De Gruyter, while a US independent publisher of Mo Yan and Octavio Paz is to be distributed by Simon & Schuster.  The post Industry Notes: Germany’s De Gruyter Buys Düsseldorf; S&S Distributes Skyhorse appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-23 00:00:00 UTC ]
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Cottage Door Press to Acquire Parragon Assets

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[ Publishers Weekly | 2018-04-05 00:00:00 UTC ]
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Maths - No Problem! scoops IPG's Independent Publisher of the Year

Maths - No Problem! has been named Ingram Content Group Independent Publisher of the Year at this year's IPG Independent Publishers Awards. Continue reading at The Bookseller

[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Ex-Midas trio found Colour PR

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[ The Bookseller | 2018-03-07 00:00:00 UTC ]
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Corvus and A M Heath launch thriller competition

Atlantic imprint Corvus has joined forces with literary agency A M Heath to launch a crime and thriller competition. Continue reading at The Bookseller

[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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China’s Bestsellers for 2017: OpenBook Cites 14.55 Percent Market Growth

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[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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Skyhorse Unionizing Effort Ends in 'No'

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[ Publishers Weekly | 2017-12-13 00:00:00 UTC ]
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Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’

As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an 'exponential curve.' The post Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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New indie Charco Press launches

A new independent publisher is launching this month to showcase contemporary Latin American literature in translation to “expose the UK reader to new and exciting voices” featuring authors never before published in English. Continue reading at The Bookseller

[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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LKP collaborates with Little White Lies for books and gifts line

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[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Amazon will be opening a bookstore in L.A.

Amazon is planning to open a bookstore in a Century City mall, its first brick-and-mortar bookstore in Los Angeles. The online retailer, credited with causing a crisis in the physical bookselling industry, has opened five brick-and-mortar bookstores in the last 18 months and has announced plans... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-20 00:00:00 UTC ]
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Julia Donaldson and Helen Oxenbury | picture book royalty join forces

Two members of picture book royalty - Julia Donaldson and Helen Oxenbury - have joined forces for a new and charming tale. Continue reading at The Bookseller

[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at Advertising Age

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
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