Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever publishing "hackathon."The aim will be to inspire programmers, designers and entrepreneurs to develop an app, widget or website that solves the riddle of how to expose potential book buyers to titles they didn't know they wanted. The issue has become a critical one for publishers as they face the decline of brick-and-mortar bookstores, whose displays have long been the single most important way to discover a book. Continue reading at 'Crains New York'

[ Crains New York | 2013-04-14 00:00:00 UTC ]
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[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

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[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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London Book Fair: Finland’s Market Continues to Swing to Subscriptions

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[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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Lawmakers Expand Inquiry into Library E-book Market

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[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Book-ish raises funds to secure future before property goes on market

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[ The Bookseller | 2021-11-18 16:44:18 UTC ]
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Saqi Books launches marketing campaign to reach non-traditional readers

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[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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China market turns frosty for Taiwan books, as tensions rise

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[ ABC News | 2021-08-11 14:32:35 UTC ]
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US marketing tech company acquires Bloodhound Books

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[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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9 Funny Chapter Book Series That Will Keep Kids Giggling

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[ Book Riot | 2021-07-19 10:40:00 UTC ]
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[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
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ALA Working Group Calls for Change in the Library E-book Market

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[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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[ Publishing Perspectives | 2021-04-27 20:25:57 UTC ]
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[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
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[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
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[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
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[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

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[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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