Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever publishing "hackathon."The aim will be to inspire programmers, designers and entrepreneurs to develop an app, widget or website that solves the riddle of how to expose potential book buyers to titles they didn't know they wanted. The issue has become a critical one for publishers as they face the decline of brick-and-mortar bookstores, whose displays have long been the single most important way to discover a book. Continue reading at 'Crains New York'

[ Crains New York | 2013-04-14 00:00:00 UTC ]

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Lost in translation

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[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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Emma Press buys Latvian titles in translation push

Independent publisher The Emma Press has acquired English-language rights to two Latvian titles thanks to a grant from Latvia’s Ministry of Culture. Continue reading at The Bookseller

[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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Prize launched for undiscovered picture book talent

Stratford Literary Festival and independent publisher The Salariya Book Company are launching a prize for new picture book authors and illustrators. Continue reading at The Bookseller

[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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Bauer Media Group USA Appoints Steven Kotok as CEO

Hubert Boehle, who has served as CEO of Bauer Media Group USA since 2005, will leave the magazine publisher and be succeeded by Steven Kotok, the company will announce Monday.Mr. Boehle, a Bauer employee since 1986, is departing "to try new things," he said in a company statement. He will stay... Continue reading at Advertising Age

[ Advertising Age | 2016-10-03 00:00:00 UTC ]
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Blanca Rosa Roca: An Independent Publisher in Spain’s Recovery

While Spain's market may never recoup the 40% of sales lost in the recession, Blanca Rosa Roca counts herself a survivor in a recession-ravaged marketplace. The post Blanca Rosa Roca: An Independent Publisher in Spain’s Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-26 00:00:00 UTC ]
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Novella by Saddam Hussein gets English translation

Described by publisher as ‘a mix between Game of Thrones and the UK House of Cards-style fiction’, the book is due out in DecemberA novella written by Saddam Hussein, and finished in the lead-up to the 2003 Iraq war, is set to be translated into English for the first time by a UK... Continue reading at The Guardian

[ The Guardian | 2016-07-11 00:00:00 UTC ]
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Haynes to axe 17% of workforce due to falling sales

Independent publisher of user manuals Haynes is to close its US and Swedish bases and axe 41 jobs due to falling demand for print manuals. Continue reading at The Bookseller

[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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HC and Red magazine hunt for African cookery star

HarperCollins has joined forces with lifestyle magazine Red to find a new cookery star to bring their style of African cookery to the masses. Continue reading at The Bookseller

[ The Bookseller | 2016-05-07 00:00:00 UTC ]
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Singapore's Monsoon Books opens UK branch

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[ The Bookseller | 2016-03-10 00:00:00 UTC ]
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Amazon To Open Hundreds Of Brick-And-Mortar Bookstores

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[ Fast Company | 2016-02-03 00:00:00 UTC ]
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Authors Rally 'Round Ninja Day

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Pan Macmillan and Orkney Library launch Hurricane Book Club

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[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Goldsboro renews sponsorship of HWA's Crown Award

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[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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Author Aitken sets up Not Bad Books

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[ The Bookseller | 2015-10-19 00:00:00 UTC ]
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Profile turnover exceeds £10m

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[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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Canadian Publishing 2015: Book Marketing in 2015

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[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Should an Author Favor PR or Marketing?

The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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And Other Stories accepts Shamsie challenge

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[ The Bookseller | 2015-06-12 00:00:00 UTC ]
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SAGE acquires Pion

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[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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Printing and Publishing at Black Classic Press

After running Black Classic Press for nearly 40 years, founder W. Paul Coates said he is proud of his work as an independent publisher. But he said his work running BCD Digital Printing, a short-run printing operation, may be more significant: “I don’t know of any other full-time... Continue reading at Publishers Weekly

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