Although marketers continue to shift print budgets to digital media, most magazine companies still generate the bulk of their revenue from selling print ads. About 20% of Time Inc.'s ad revenue, for instance, comes from selling digital ads. But industrywide the shift from paper is underway, with digital ad revenue expected to overtake print by 2019 -- the result of both swelling digital budgets and shrinking print outlays, according to a recent PricewaterhouseCoopers report.Bonnier, publisher of nearly three dozen special interest titles like Scuba Diving, Field & Stream, Savuer and Popular Science, is an active participant in the industry's transformation. The company, part of the Swedish media conglomerate Bonnier AB, generates about 25% of its revenue from digital, according to Eric Zinczenko, who was named Bonnier CEO this week.Mr. Zinczenko -- brother of former Men's Health Editor-in-Chief David Zinczenko, who now runs his own editorial consultancy Galvanized -- succeeds David Freygang, who spent more than 25 years at Bonnier. In his new role, Mr. Zinczenko plans to accelerate the company's digital drive. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-17 00:00:00 UTC ]
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Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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OverDrive officials said 129 library systems hit the milestone with the Los Angeles Public Library becoming its first library system to surpass 10 million digital circulations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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The 2022 figures suggest that demand for digital resources in libraries continues to be robust even as the rate of growth slows from pandemic levels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
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BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget
[ Engadget | 2023-01-05 04:15:55 UTC ]
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Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate
[ Slate | 2022-12-30 10:50:00 UTC ]
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Top Shelf Productions, which celebrated its 25th anniversary this year, has been a leading force in the expansion of the graphic novel market since it was founded by Chris Staros and Brett Warnock in 1997. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-21 05:00:00 UTC ]
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If you’re an analog person living in a digital world, it’s easy to fear that you might get left behind in the future. So, don’t let that happen. Learning to code is easier than ever, thanks to resources like this 14-part code training bundle. And with this end-of-year special, you can get... Continue reading at PC World
[ PC World | 2022-12-19 08:00:00 UTC ]
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A 19% increase in Scholastic's children's book publishing and distribution segment drove total sales up 12% in the second quarter, while operating income rose 20%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Chances are good you know someone who has subscription fatigue from the many digital services that have become essential in our lives. Or maybe you have a loved one getting a new game console or some other exciting new hardware. In either case, we’ve pulled together a number of digital gifts and... Continue reading at Engadget
[ Engadget | 2022-12-14 14:18:30 UTC ]
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Produced between 1930 and 1973, Cambridge University Press' Christmas gift books were testaments to the company's capabilities. The post Digitizing Its ‘Christmas Books’: Cambridge University Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-12 17:32:06 UTC ]
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Entertainment trade publisher Variety, part of Penske Media Corporation, has notched a year of record revenue and reach, partly thanks to capitalizing on heightened consumer interest in the rapidly transforming film and television industry. The publisher posted the highest-ever revenue of its... Continue reading at AdWeek
[ AdWeek | 2022-12-05 12:11:04 UTC ]
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We spoke with Andrea Chambers, who heads the master’s degree program, about the tools publishing professionals need today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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The paleontologist and evolutionary biologist Henry Gee wins the 2022 Royal Society Science Book Prize sponsored by Insight Investment. The post England: ‘A (Very) Short History’ Wins the £25,000 Royal Society Science Book Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-29 20:32:49 UTC ]
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Sure, R&D is expensive, but the issues run deeper. When Amazon CEO Andy Jassy announced earlier this week that Amazon would be conducting layoffs, he called out one team in particular: devices and books, which is responsible for products including Alexa, Kindle readers, Echo smart speakers,... Continue reading at Fast Company
[ Fast Company | 2022-11-26 05:00:00 UTC ]
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We look back on a November 1974 cover ad from Doubleday for Peter Benchley’s hit Jaws, which Steven Spielberg would adapt into a blockbuster movie released the following summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age
[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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Load up your TBR with these top 25 tiktok book recommendations, including everything from historical fiction to thriller, YA and more. Continue reading at Book Riot
[ Book Riot | 2022-10-28 10:36:00 UTC ]
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Helped by the popularity of Colleen Hoover's 'Verity,' revenue at Hachette Book Group rose 4.7% in the third quarter over 2021—a gain that does not include results from Workman Publishing, which HBG bought last September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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