Bonnier Generates About 25% of Its Revenue From Digital

Although marketers continue to shift print budgets to digital media, most magazine companies still generate the bulk of their revenue from selling print ads. About 20% of Time Inc.'s ad revenue, for instance, comes from selling digital ads. But industrywide the shift from paper is underway, with digital ad revenue expected to overtake print by 2019 -- the result of both swelling digital budgets and shrinking print outlays, according to a recent PricewaterhouseCoopers report.Bonnier, publisher of nearly three dozen special interest titles like Scuba Diving, Field & Stream, Savuer and Popular Science, is an active participant in the industry's transformation. The company, part of the Swedish media conglomerate Bonnier AB, generates about 25% of its revenue from digital, according to Eric Zinczenko, who was named Bonnier CEO this week.Mr. Zinczenko -- brother of former Men's Health Editor-in-Chief David Zinczenko, who now runs his own editorial consultancy Galvanized -- succeeds David Freygang, who spent more than 25 years at Bonnier. In his new role, Mr. Zinczenko plans to accelerate the company's digital drive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-17 00:00:00 UTC ]
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Deception has changed in the digital era, and spies are adapting

The tools and scope of the digital world present unprecedented challenges for intelligence agencies, Amy B. Zegart writes. Continue reading at The Washington Post

[ The Washington Post | 2022-03-18 12:00:04 UTC ]
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Quarto Group Posts Double-Digit Gains in Sales, Earnings

The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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Nielsen buyout may be driven by doubts about its next-generation measurement

Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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The problematic white, male Southern writer who inspired a diverse generation

Why did Penguin decide to reissue a memoir and a novel by Harry Crews, a dead white Southern writer? His influence — and his truths — run deep. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-03-15 13:00:07 UTC ]
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‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening

The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
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Lit Hub Weekly: February 22 – 25, 2022

Understanding the Ukraine crisis: a comprehensive reading list on Russia, Ukraine, and the rise of Vladimir Putin. | Lit Hub History Jane Pek considers Pride and Prejudice, the gay marriage movement, and the choice to marry. | Lit Hub Memoir Why Ed Simon mentally crosses his fingers when saying,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-26 11:30:00 UTC ]
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Book Riot’s Deals of the Day for February 25, 2022

Today's edition of Daily Deals is sponsored by SecondSale, Your Neighborhood Bookstore Online!`SecondSale, Your Neighborhood Bookstore... Continue reading at Book Riot

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This Week's Bestsellers: February 25, 2022

Sarah J. Maas has the #1 book in the country with 'House of Sky and Breath,' book two in her Crescent City fantasy series. Plus vol. two of MXTX's danmei series Heaven Official's Blessing is #7 in the country, and Kate Bowler and Jessica Richie help readers feel 'Good Enough.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’

As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday

[ Digiday | 2022-02-22 05:01:00 UTC ]
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What Banning Maus Means for the Generation of Artists It Inspired

My friend, a poet and professor, was telling her nine-year-old daughter last week about the banning of Maus. She explained that Art Spiegelman’s Pulitzer Prize winning graphic novel about the Holocaust had been banned, and that it’s especially important to shine a light on dark histories when... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-18 09:51:43 UTC ]
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IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action

The International Publishers Association's 'Inspire' program presents findings from its series of industry workshops. The post IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-14 09:53:00 UTC ]
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Indigo Sees 17.9% Revenue Jump in Latest Quarter

Indigo Books & Music, Canada's leading book retailer, reported strong results for its third quarter ended January 1, 2022 with revenue up 17.9% and earnings jumping. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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PRH Continues Temporary E-book, Digital Audio Terms for Libraries

The programs first went into effect in March of 2020 in response to the Covid-19 crisis, and will have been in force for over two years by the time they expire if they are not extended further. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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The Audie Awards’ 2022 Finalists: 25 Categories

The 27th annual Audie Awards program from the Audio Publishers Association features more than 120 finalists. The post The Audie Awards’ 2022 Finalists: 25 Categories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-03 14:33:24 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Braybrooke joins Bonnier to launch new imprint as Slight steps up at Scribe

Scribe UK publisher and m.d. Sarah Braybrooke is to join Bonnier Books UK, becoming the publishing director of a new non-fiction imprint. Her departure sees Molly Slight, Adam Howard and Aoife Datta all promoted at Scribe, with Slight appointed publisher at the firm. Continue reading at The Bookseller

[ The Bookseller | 2022-01-31 18:30:02 UTC ]
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Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Loyola Relocates, Gears Up for Digital Growth

Catholic publisher Loyola moves its Chicago offices closer to O’Hare International Airport as it beefs up its audio, video, and other multimedia product offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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OverDrive: Record Number of Libraries Hit Million Digital Lend Mark

Leading library service provider OverDrive this week reported that a total of 121 public libraries and consortia across seven countries and from 37 U.S. states surpassed one million digital lends in 2021, a significant jump from 2020, when 102 libraries hit the mark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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