Bluebird claims Facebook first for Shukla's Brown Baby campaign

Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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Dan Brown-trumping French bestseller due in English next year

The Truth About the Harry Quebert Affair, which topped book charts across Europe, set for English publication in 2014A literary thriller that has sold almost a million copies in France and has knocked Dan Brown's Inferno off the top of bestseller lists across Europe this summer, will be... Continue reading at The Guardian

[ The Guardian | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paperback original

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big shift #buy ads #falling short

You're a Good Citizen, Charlie Brown

Regnery's children's publishing program has acquired a five-year license with Peanuts Worldwide, and will feature Snoopy and the rest of the Peanuts gang in books about American history, heroes, government, and civics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american history #peanuts gang #peanuts worldwide #publishing program #charlie brown

Why Facebook Is Wooing Publishers

Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday

[ Digiday | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #mobile users #news stories

New baby book delivery company

A new book delivery company, which sends monthly parcels of books for children aged 0-5, is... Continue reading at The Bookseller

[ The Bookseller | 2013-12-03 00:00:00 UTC ]
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A Facebook Tweak Gives Publishers a Traffic Boost

Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past month #great news #traffic boost #online publishers

Random House's Grinch campaign encourages children to do selfless deeds over the holidays

The Grinch campaign, also known as the 'Grow Your Heart 3 Sizes,' encourages children to do good deeds in exchange for book donations. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book donations #encourages children #random house

EU Privacy Proposal Could Limit Data Use by Google, Facebook

The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age

[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general mills #commission published #european commission

Changing Hands Launches Indiegogo Campaign for Second Store

The Tempe bookstore gets some help from Moby (as in Moby Dick) and Frank (as in Frankenstein) for its fundraising appeal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fundraising appeal #moby dick

Jerry Stahl gets toxic for 'Happy Mutant Baby Pills'

The 'Permanent Midnight' writer discusses how warning labels and a new child gave him the inspiration for 'Happy Mutant Baby Pills,' a trippy jaunt into the world of chemicals and OTC medication.Jerry Stahl believes it's impossible to shock an audience anymore, but in his new novel, "Happy... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper perennial

Facebook Drives Massive New Surge Of Traffic To Publishers

Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide variety #large range #recent months

Big names back Authors for the Philippines campaign

Popular authors including George R R Martin, Neil Gaiman, Kate Atkinson and David Nicholls are... Continue reading at The Bookseller

[ The Bookseller | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david nicholls #kate atkinson #neil gaiman

Why Do Journalists Prefer Twitter to Facebook?

I spent the weekend at O'Reilly Media's "News Foo" conference, which brings together journalists, publishers, tech types, and Werewolf players. A lot of the attendees worked for major social networks like Facebook and Twitter, had bui ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reilly media

Amazon and Facebook: Family members speak out

Amazon CEO Jeff Bezos's wife MacKenzie defends Bezos and Amazon, while Facebook CEO Mark Zuckberg's sister Randi expresses ambivalence about social media. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-06 00:00:00 UTC ]
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Campaigners seek judicial review on Moray library closures

Library campaigners in Scotland are taking legal action in an attempt to keep libraries in Moray... Continue reading at The Bookseller

[ The Bookseller | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaigners

IBM Takes Aim at Twitter, Claims to Have Patented Online Advertising

IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age

[ Advertising Age | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online companies #exchange commission #online advertising

'Broadchurch' novel to Little, Brown

Little, Brown has bought world rights to a novel inspired by ITV crime series "Broadchurch... Continue reading at The Bookseller

[ The Bookseller | 2013-10-28 00:00:00 UTC ]
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Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue

Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age

[ Advertising Age | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael kors #general electric #coming week

Romania’s ReadForward Angles to Be “Facebook for Education”

Bucharest-based developer Read Forward has produced original ebooks, luxury digital editions of classics and is now moving into education, with fully interactive HTML5 textbooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-24 00:00:00 UTC ]
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