Bluebird claims Facebook first for Shukla's Brown Baby campaign

Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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Taylor promoted at Little, Brown

Written By: Bookseller Staff Publication Date: Thu, 10/03/2011 - 08:30 Emily-Jane Taylor has been promoted to finance director of the Little, Brown Book Group with immediate effect. Taylor, who has worked for the publisher for eight years, was previously head of finance. Taylor said she was... Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Amazon has '80% online share', claims new survey

Written By: Lisa Campbell Publication Date: Wed, 09/03/2011 - 09:48 Ten times as many people shop at Amazon than online at Waterstone's, a survey has revealed, while more than half of respondents bought books online. The research, carried out by the Institute of Direct Marketing,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boosting sales #digital marketing #direct marketing


Galaxy campaign for Quick Reads unveiled

Publication Date: Tue, 08/03/2011 - 08:57 The Galaxy-sponsored advertising campaign for Quick Reads has been unveiled, with advertising, posters and bookmarks lined up for the literacy campaign. The 10 Quick Reads, all published on World Book Day, 3rd March, include titles by Linwood Barclay,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benjamin zephaniah #james patterson #linwood barclay #3rd march #literacy campaign #quick reads


Walker launches marketing campaigns for YA and picturebooks

Written By: Caroline Horn Publication Date: Wed, 23/02/2011 - 14:20 Walker Books is launching marketing campaigns to support its picture book publishing and teen fiction ranges. Undercover, promoting a range of YA titles, will launch in March and a separate picture book campaign, Picture Book... Continue reading at The Bookseller

[ The Bookseller | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya titles


Lewisham campaigners press Hunt to intervene on closures

Written By: Benedicte Page Publication Date: Mon, 21/02/2011 - 09:00 Lewisham library campaigners have renewed their call for secretary of state Jeremy Hunt to intervene over the borough's library closures. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures


Davis probes British industry for Little, Brown

Written By: Charlotte Williams Little, Brown will be examining Britain’s industries with a title by Evan Davis, “Dragons’ Den” and “Today” programme presenter. Made in Britain will be published on 5th May as an £18.99 hardback, tying-in to a three-part BBC2 series of the same name, fronted by... Continue reading at The Bookseller

[ The Bookseller | 2011-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #intellectual property #charlotte williams


Trade backs library e-lending, claims Overdrive chief

Written By: Benedicte Page Overdrive c.e.o. Steve Potash has said there is “enthusiastic support” for library e-lending from “many” trade publishing houses, describing fears over remote downloading as “not a real issue”. Potash was visiting London this week for talks with the major publishers,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #publishers association #major publishers #real issue #remote downloading #library e-lending


Cinderford saved, but Gloucestershire campaign goes on

Written By: Benedicte Page Gloucestershire county council has reinvested £500,000 into its library budget, with new proposals that would see Cinderford library saved from closure. But Friends of Gloucestershire libraries said the revised plans, which would still leave 10 libraries at risk of... Continue reading at The Bookseller

[ The Bookseller | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #step forward #gloucestershire libraries #library budget


Amazon Claims E-book Sales Beat Paperbacks

The ebook sales milestone "has come even sooner than we expected," CEO Bezos says. Continue reading at PC World

[ PC World | 2011-01-29 00:00:00 UTC ]
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